Digital Marketing Apprenticeship | Media, Film, TV & Animation Sector Apprenticeship

Launching October 2024 in Claremorris, co. Mayo

Classes will take place in Dublin January/February 2025 and Kerry in September 2025.

The Digital Marketing apprenticeship is a 2-year fully funded programme coordinated by Mayo, Sligo, Leitrim Education and Training Board and will be rolled out nationally in a number of locations using a blended learning approach which includes:

1. On-the-Job Learning in the workplace

65% in Year 1 and 63% in Year 2 learning with their employers using experiential learning and workplace tasks and fully supported by a workplace mentor and by the MSLETB programme team.

2. Off-the-Job Learning in the classroom and online

35% in Year 1 and 37% in Year 2 in a face-to-face workshop and synchronous online setting. Employers will be required to release the apprentices for these off the job components.

The Digital Marketing apprenticeship was developed to ensure a consistent number of apprentices are hired, developed and retained for Digital Marketing organisations. It ensures that approved industry partners hiring apprentices are seen as employers of choice with regard to outstanding training, development and progression opportunities within their organisation. The goal is to deliver committed, adaptable and ambitious individuals into the Digital Marketing sector year on year.

This programme is an “earn and learn” model, designed to empower the Digital Marketing apprentice with underpinning knowledge, skills and competencies required to become an effective employee in a dynamic sector. It is open to a wide range of employers, across all industry sectors, both large and small firms, on a national basis. It specifically targets demographics who wish to commence, develop and/or upskill their career in Digital Marketing; it offers a unique opportunity to learn in a practical, supportive environment while simultaneously working towards a recognised Quality and Qualifications Ireland (QQI) Major Level 6 Award. Successful graduates can further their careers within the Digital Marketing sector and/or progress to further studies in higher education.

On completion of this programme, the learner (apprentice) will be able to …

1. Demonstrate broad and specialised knowledge and theory across various digital disciplines required by a digital marketing associate in the public or private sector.
2. Apply a comprehensive understanding of the key digital marketing and media concepts, regulations, tools, abstract models and emerging technologies and how they are utilised by a digital marketing associate.
3. Demonstrate advanced knowledge of macro and micro environmental
considerations through membership of a multidisciplinary digital community of practice.
4. Apply a comprehensive range of specialised skills in a digital marketing and media environment.
5. Examine how compliance with legal and ethical standards affects digital
marketing strategies.
6. Communicate complex or technical information effectively to stakeholders in diverse settings.
7. Exercise independence and professional acumen in the completion of a wide range of work and learning activities in a digital marketing and media environment.
8. Apply initiative and resourcefulness when carrying out workplace and learning tasks and achieve quality outputs with diligence and integrity.
9. Demonstrate the ability to perform effectively, exhibiting effective collaboration, growth and leadership skills
10. Exercise personal responsibility for own learning to empower the capacity and development of self and others where appropriate.

11. Demonstrate an awareness of the responsibilities encompassed within the role of the digital marketing and associate, considering its personal, professional, inclusive, societal, and environmental impact

View details from Apprenticeship.ie

To view full details of this occupation, view information from our Careers database for the following occupation: Digital Marketing

Entry Requirements
• Must be employed by a SOLAS ‘Approved Employer’ and registered as an
apprentice.
• Must have Grade O6/H7 or above in 5 Leaving Certificate subjects (including
Maths F2/06/H7 and English 06/H7) or a full QQI Level 5 or higher
qualification
• International applicants must present the equivalent of a full Level 5
qualification or higher.
• English is the language of tuition and assessment. Learners for whom English
is not a first language must demonstrate proficiency in English. Applicants
must achieve a minimum of a grade B2 CEFR or recognised equivalent
• Non-EU applicants are subject to work permit regulations
• Non-Standard Applicants aged 21 years and over without a Level 5
qualification will also be considered for access via Recognition of Prior
Learning following an interview with the National Programme Manager (on
behalf of the CSG) and submission of relevant documentation

1. On-the-Job Learning in the workplace

65% in Year 1 and 63% in Year 2 learning with their employers using experiential learning and workplace tasks and fully supported by a workplace mentor and by the MSLETB programme team.

2. Off-the-Job Learning in the classroom and online

35% in Year 1 and 37% in Year 2 in a face-to-face workshop and synchronous online setting. Employers will be required to release the apprentices for these off the job components.

You can explore all your currently available education, training, and employment opportunities in Digital media & marketing sectors explore career sectors

Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.

The Investigative person will usually find a particular area of science to be of interest. They are inclined toward intellectual and analytical activities and enjoy observation and theory. They may prefer thought to action, and enjoy the challenge of solving problems with sophiscticated technology. These types prefer mentally stimulating environments and often pay close attention to developments in their chosen field.

Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.

Skills & Qualities
• Good communication skills
• Effective time management
• Teamwork

Most commonly reported Work Tasks

Design complex graphics and animation, using independent judgment, creativity, and computer equipment.
Create basic designs, drawings, and illustrations for product labels, cartons, direct mail, or television.
Participate in design and production of multimedia campaigns, handling budgeting and scheduling, and assisting with such responsibilities as production coordination, background design, and progress tracking.
Create two-dimensional and three-dimensional images depicting objects in motion or illustrating a process, using computer animation or modeling programs.
Make objects or characters appear lifelike by manipulating light, color, texture, shadow, and transparency, or manipulating static images to give the illusion of motion.
Apply story development, directing, cinematography, and editing to animation to create storyboards that show the flow of the animation and map out key scenes and characters.
Implement and maintain configuration control systems.
Script, plan, and create animated narrative sequences under tight deadlines, using computer software and hand drawing techniques.
Develop briefings, brochures, multimedia presentations, web pages, promotional products, technical illustrations, and computer artwork for use in products, technical manuals, literature, newsletters, and slide shows.
Create and install special effects as required by the script, mixing chemicals and fabricating needed parts from wood, metal, plaster, and clay.

Career Progression
There are a wide range of industries that this apprenticeship can lead to, including:
• Pharmaceutical
• Gaming
• Healthcare & medical devices
• Health & Beauty
• Education
• Manufacturing & automotive
• Media & Entertain
• Ecommerce & Retail
• FinTech
• Hospitality
• Travel & Tourism
• Logistics
• Print & Packaging
• Construction
• Consumer Retail Products

Note: People in employment have a number of options for both Educational and Career Progression. It might also be possible to gain promotion within your existing company. By using your existing qualifications and your experience you might to able to secure an alternative position in a more senior role in another company. It may also be possible to set up your own company based again on your existing qualifications and experience. Whatever route you decide to take remember education is a lifelong pursuit
and you can always continue to up skill and/or retrain, whatever your age. Links to some educational and enterprise supports can be found below.

On completion of an apprenticeship your educational progression options may be offered as full awards on the NFQ levels 7-10 National Framework . You may also decide to embark on a partial award or to up skill in a particular area by undertaking a short specialised course.

Depending on your skills, knowledge and experience some of the opportunities below might be appropriate to help develop your Career pathway.
• Springboard & conversion courses
• Skillnet Sector learning network courses
• Local ETB Board Skills to advance
• Further education training centres Fetchcourses
• Post graduate education Search Post Graduate options

Enterprise and Self-Employment Support:
On completion of an apprenticeship if you feel you have the appropriate knowledge, skills and experience you may decide to set up your own business. The links below might be useful to support you:
• Local Enterprise Offices, For profit Local enterprise support
• Local Area partnerships For profit Partnership enterprise support
• Social entrepreneurs: Not-for-profit enterprise support
• Franchising: Developing your business under an established franchise

CAO higher education Full time NFQ level 7-8 education search CAO coursefinder

Springboard courses full, part time, blended online & in person skill conversion programmes NFQ level 6-9 search springboard courses

Skillnets Industry networks Marketing, ICT skills, design sector led skills and training programmes across Digital marketing & media production search Skillnets courses

Post Graduate study post graduate career development programmes search post grad courses

Getting this Apprenticeship
To become an apprentice in Ireland you must be hired by an employer. Apprenticeship employers are formally approved by SOLAS in advance of employing apprentices. Apprentices get a formal contract of employment as part of their apprenticeship.

To find an apprenticeship, you can search apprenticeship vacancies and a list of currently approved apprentice employers on the Apprenticeship Jobs & Employers Portal. You can search for vacancies by location, and employers in each apprenticeship.

This apprenticeship is managed by Mayo, Sligo, Leitrim Education and Training Board (MSL ETB). If you are interested in a Digital Marketing specialist apprenticeship you should make contact with MSLETB via the contact details below.

Further information is also available from the co-ordinating provider for this
apprenticeship:

Mayo, Sligo and Leitrim Education and Training Board

Debbie Woodward - Interim National Programme Manager (Digital Marketing Apprenticeship)

Email: [email protected]

Tel: 01 852197936

Use this link to explore a list of Approved Employers by Region and by Apprenticeship type.

You can explore all your currently available education, training, and employment opportunities in Digital media & marketing sectors explore career sectors.

Finding an employer and securing your apprenticeship

Finding an employer or registering your interest with an official Coordinating Provider is one of the first things you need to do to start an apprenticeship.

Online Jobsites

Here are some direct links to employment websites that frequently list apprenticeship vacancies.

Note: These websites may include vacancies that are not QQI accredited Apprenticeships.