DEV SITE .48
Salary Range
€45k - €120k
Career Zone

In Brief...

Creates and overseas the creative design of a project.

Knowledge

  •   Sales and Marketing Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  •   English Language Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  •   Communications and Media Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
  •   Computers and Electronics Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
  •   Design Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
Knowledge areas are ranked by their importance to this career

Skills

  •   Active Listening Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  •   Speaking Talking to others to convey information effectively.
  •   Judgment and Decision Making Considering the relative costs and benefits of potential actions to choose the most appropriate one.
  •   Time Management Managing one's own time and the time of others.
  •   Complex Problem Solving Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Skills are ranked by their importance to this career

Work Environment

This occupation is typically found in the following Career Sector(s):

 
Graphic Design
Art, Craft & Design
 
Visual Arts
Art, Craft & Design
 
TV
Media, Film, TV & Animation

Videos & Interviews

 
Richie O'Hara Jnr. , Creative & Marketing Director

Richie O’Hara Jnr. shares how activity tourism businesses like Baysports in Athlone can offer the opportunity for both seasonal work as well as a fulfilling career that is varied, unique, exciting, and enjoyable.

 
Cormac Ó Conaire, Creative Director / Product Designer

Cormac Ó Conaire is a Creative Director & Partner at Design Partners, a product design and innovation agency.

 

Videos on the Web

Most commonly reported Work Activities

  •   Thinking Creatively Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
  •   Interacting With Computers Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
  •   Getting Information Observing, receiving, and otherwise obtaining information from all relevant sources.
  •   Establishing and Maintaining Interpersonal Relationships Developing constructive and cooperative working relationships with others, and maintaining them over time.
  •   Organising, Planning, and Prioritising Work Developing specific goals and plans to prioritise, organise, and accomplish your work.
  •   Making Decisions and Solving Problems Analysing information and evaluating results to choose the best solution and solve problems.
  •   Judging the Qualities of Things, Services, or People Assessing the value, importance, or quality of things or people.
  •   Communicating with Persons Outside Organisation Communicating with people outside the organisation, representing the organisation to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
  •   Scheduling Work and Activities Scheduling events, programs, and activities, as well as the work of others.
  •   Coordinating the Work and Activities of Others Getting members of a group to work together to accomplish tasks.

 

 

Most commonly reported Work Tasks

  • Formulate basic layout design or presentation approach and specify material details, such as style and sise of type, photographs, graphics, animation, video, and sound.
  • Manage own accounts and projects, working within budget and scheduling requirements.
  • Confer with creative, art, copywriting, or production department heads to discuss client requirements and presentation concepts and to coordinate creative activities.
  • Present final layouts to clients for approval.
  • Review and approve art materials, copy materials, and proofs of printed copy developed by staff members.
  • Work with creative directors to develop design solutions.
  • Create custom illustrations or other graphic elements.
  • Confer with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques.
  • Review illustrative material to determine if it conforms to standards and specifications.
  • Negotiate with printers and estimators to determine what services will be performed.

Interests - Creative Director

This occupation is typically suited for people with the following Career Interests:

 Creative

Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.

Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.

 Linguistic

The Linguistic's interests are usually focused on ideas and information exchange. They tend to like reading a lot, and enjoy discussion about what has been said. Some will want to write about their own ideas and may follow a path towards journalism, story writing or editing. Others will develop skills in other languages, perhaps finding work as a translator or interpreter. Most Linguistic types will enjoy the opportunity to teach or instruct people in a topic they are interested in.

 Enterprising

Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.

Entry / Progression - Creative Director

Aspiring project managers should seek out opportunities to gain skills in management and administration. Postgraduate qualifications might improve the chances of appointment and a qualification in management may be most appropriate.

Sample Education and Training Pathways
A number of courses are available throughout the country that focus on learning and skills that may be useful for this career. The examples and links below may guide you in your research. 

Further Education (FET)
Further Education & Training (FET) Courses are delivered by local ETBs, ranging in duration from several weeks up to 20 months. Courses are designed to meet the labour market needs and often include a large element of work experience.

Example search terms include: animation, computer-aided design, engineering technology, engineering precision manufacturing, project management, prince 2, scrum master.

Search for FET Courses

PLC Courses (FET)
PLC courses are full-time courses, one or two years duration, with awards at Level 5 and 6 on the NFQ. They are offered nationally in Schools and Colleges of Further Education.

Example search terms include: product design, manufacture, architectural technology and design, engineering.

Search for PLC Courses

Apprenticeships: 
Apprenticeships are structured work-based training programs that combine on-the-job training with classroom instruction. They run from 2 – 4 years and are open to individuals of all ages, including school leavers, those seeking a career change, and existing employees who wish to upskill.

Examples: Engineering, Lean Sigma Manager.

Search for Apprenticeships

Higher Education CAO (Undergraduate) 
Higher Education courses at Levels 6 to 8 on the NFQ, delivered in Universities and Technological Universities & Institutes. Courses run from 2 – 5 years and places are allocated on a points-based system, processed by the Central Application Office.

Example search terms include: design, technology and innovation, furniture design and manufacture, manufacturing, design engineering, precision engineering and design, product design, product design and technology, product design innovation.

Search for CAO Courses

Higher Education (Postgraduate)
Postgraduate courses are courses at Levels 9 and 10 on the NFQ and usually last 1 – 2 years full time, or longer if a PhD or part time. Entrants typically require an undergraduate award (Level 8).

Example search terms include: project management, product design, packaging innovation, product design control, art and design, design practice, design.

Search for Postgraduate Courses

Professional Development 

Professional development (CPD) courses are specialised training, formal education, or advanced professional learning that improves skills, professional knowledge, competency, and overall effectiveness in the professional world.

Check the Useful Contacts tab on this page to see if there are any professional bodies listed who may provide training related to this career.

Pay & Salary - Creative Director

Salary Range (thousands per year)* €45k - €120k

Salaries vary based on employer, location, experience, duties, and role.

Data Source(s):
Payscale./ Prosperity.ie / Indeed

Last Updated: July, 2024

Labour Market Updates - Creative Director

Note: The following information relates to occupations that include: Artists; Authors; writers; translators; Actors; entertainers; presenters; Dancers; choreographers; Musicians Arts officers; producers; directors; Photographers; audio-visual and broadcasting equipment operators; Graphic designers Product; clothing and related designers.

This information has been derived from the Solas National Skills Bulletin (2023).

Employment grew strongly between 2021 and 2022, with an additional 7,300 persons employed. As illustrated in the CSO Census data below, employment is spread across a number of roles; since 2016, the strongest growth, in absolute terms, was for graphic designers and authors, writers and translators.

New employment permits issued for this occupation in 2022 were primarily for film/TV and animation/visual effects (VFX) roles but also for linguistics experts in the ICT sector. There was also a high volume of recent job hires in line with the recent employment increase. The data does not point to overall issues with recruitment for these roles.

Useful Contacts - Creative Director

Career Articles

 
Ellen Byrne - Creative Director
Ellen Byrne - Creative Director
Posted by CareersPortal
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