Work Environment
Media Analyst s typically work in the following Career Sectors:
Videos on the Web
- Media Analyst - from: Youtube Search
Most commonly reported Work Activities
- Getting Information Observing, receiving, and otherwise obtaining information from all relevant sources.
- Communicating with Persons Outside Organisation Communicating with people outside the organisation, representing the organisation to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
- Interpreting the Meaning of Information for Others Translating or explaining what information means and how it can be used.
- Identifying Objects, Actions, and Events Identifying information by categorising, estimating, recognising differences or similarities, and detecting changes in circumstances or events.
- Establishing and Maintaining Interpersonal Relationships Developing constructive and cooperative working relationships with others, and maintaining them over time.
- Communicating with Supervisors, Peers, or Subordinates Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
- Performing for or Working Directly with the Public Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
- Updating and Using Relevant Knowledge Keeping up-to-date technically and applying new knowledge to your job.
- Thinking Creatively Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
- Documenting/Recording Information Entering, recording, storing, or maintaining information in written or electronic/magnetic form.
The Work
Media Analysts will use a range of research methods, including data analysis, reading press reports, accessing academic research and developing contacts among media professionals.
Communication is key to the job, the research conducted is only as useful as how effectively it is conveyed. So media analysts will be competent in writing reports, where detail information is summarised as well as possessing the ability to communicate clearly.
Most commonly reported Work Tasks
- Write commentaries, columns, or scripts, using computers.
- Coordinate and serve as an anchor on news broadcast programs.
- Examine news items of local, national, and international significance to determine topics to address, or obtain assignments from editorial staff members.
- Analyse and interpret news and information received from various sources to broadcast the information.
- Receive assignments or evaluate leads or tips to develop story ideas.
- Research a story's background information to provide complete and accurate information.
- Arrange interviews with people who can provide information about a story.
- Gather information and develop perspectives about news subjects through research, interviews, observation, and experience.
- Select material most pertinent to presentation, and organise this material into appropriate formats.
- Present news stories, and introduce in-depth videotaped segments or live transmissions from on-the-scene reporters.
Qualities - Media Analyst
A Media Analyst will need an interest in the media sector, given the potential breadth of the job an interest in other fields such as economics, politics, business will be required depending on the subject the analyst is working on.
An analytical mindset, capable of parsing significant quantities of information and identifying what is relevant and organising it coherently, is essential.
Interests - Media Analyst
This occupation is typically suited for people with the following Career Interests:
Investigative
The Investigative person will usually find a particular area of science to be of interest. They are inclined toward intellectual and analytical activities and enjoy observation and theory. They may prefer thought to action, and enjoy the challenge of solving problems with sophiscticated technology. These types prefer mentally stimulating environments and often pay close attention to developments in their chosen field.
Linguistic
The Linguistic's interests are usually focused on ideas and information exchange. They tend to like reading a lot, and enjoy discussion about what has been said. Some will want to write about their own ideas and may follow a path towards journalism, story writing or editing. Others will develop skills in other languages, perhaps finding work as a translator or interpreter. Most Linguistic types will enjoy the opportunity to teach or instruct people in a topic they are interested in.
Administrative
Administrative people are interested in work that offers security and a sense of being part of a larger process. They may be at their most productive under supervisors who give clear guidelines and while performing routine tasks in a methodical and reliable way.
They tend to enjoy clerical and most forms of office work, where they perform essential administrative duties. They often form the backbone of large and small organisations alike. They may enjoy being in charge of office filing systems, and using computers and other office equipment to keep things running smoothly. They usually like routine work hours and prefer comfortable indoor workplaces.
Entry - Media Analyst
There various routes into this job role but many media researchers have a degree linked to the type of programmes they work on. Media, communications, journalism degree programmes are all relevant. Media researchers working on a political programme, may hold a relevant degree in politics or social science.
Training & Development
FET Centre Traineeship: Business & Office Admin, Customer service, Media & production in centres around Ireland at NFQ Levels 5-6 Search FET Courses
FET PLC Courses: Creative digital media, Data Analytics, Software Development & Data Analytics, Digital Marketing & Sales, Media studies, Marketing, business administration, Journalism, Politics, social studies, Psychology at NFQ Levels 5-6 Search FET PLC Courses
Apprenticeship: Sales, ICT software developer NFQ level 6 Search Apprenticeships
Higher Education CAO Entry: Digital media, sociology, Politics, Media & Communication, Communications, Arts & media studies, Advertising and Marketing Communications, Digital Marketing with Analytics, Data Science and Analytics, Computing - Data Analytics and Big Data, Business Analytics NFQ Levels 7-8 Search CAO courses
Professional Development
Postgraduate Study Options Arts & Media, Creative digital media, Computer Science - Data Analytics, Business Analytics, Data Analytics, Data Science & Analytics, Digital Marketing & Analytics, Art Design & Media - Research, Media & Communication - Research NFQ level 9
Training for media analysts may be on-the-job or via alternaitves in Skillnets, Higher education, Springboard HCI. The company may organise short off-the-job courses for trainees.
IFTV Irish Film & Television network For a list of TV/ Film production companies check
Last Updated: April, 2023
Pay & Salary - Media Analyst
Salary Range (thousands per year)* €30k - €70k
Salaries vary based on employer, location, experience, duties, and role.
Data Source(s):
Prosperity/ Payscale/ Glassdoor/ CPL/ Sigmar / Lincoln
Last Updated: July, 2024
* The lower figures typically reflect starting salaries. Higher salaries are awarded to those with greater experience and responsibility. Positions in Dublin sometimes command higher salaries.
View Salary information from Indeed.ie
Note: data not aways available
Labour Market Updates - Media Analyst
This information has been derived from the Solas National Skills Bulletin (2023).
Employment levels in this occupation has seen little change in recent years, with numbers employed in 2022 slightly lower than five years ago, resulting in a negative employment growth rate. The CSO Census data indicates that increases in employment related to public relations professionals and librarians.
The numbers employed in the individual occupations are too small for any further analysis.
Useful Contacts - Media Analyst
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The Digital Marketing Institute
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COMREG Communcations regulator
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The Analytics Institute of Ireland
