Most commonly reported Work Activities

• Communicating with Supervisors, Peers, or Subordinates Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
• Establishing and Maintaining Interpersonal Relationships Developing constructive and cooperative working relationships with others, and maintaining them over time.
• Interacting With Computers Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
• Organising, Planning, and Prioritising Work Developing specific goals and plans to prioritise, organise, and accomplish your work.
• Making Decisions and Solving Problems Analysing information and evaluating results to choose the best solution and solve problems.
• Getting Information Observing, receiving, and otherwise obtaining information from all relevant sources.
• Thinking Creatively Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
• Selling or Influencing Others Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
• Identifying Objects, Actions, and Events Identifying information by categorising, estimating, recognising differences or similarities, and detecting changes in circumstances or events.
• Communicating with Persons Outside Organisation Communicating with people outside the organisation, representing the organisation to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.

The Work

The Revenue Manager works closely with senior management, sales, marketing and reservations, in areas of promotion, business planning, budgeting and pricing. S/He has a key planning role within hotels and hotel chains.

Revenue Managers use analytical methods to ensure Hotels offer the most appealing deal to customers. Predicting the number of guests for next week, month or year can be difficult. And setting the room rates to remain competitive and profitable is also a challenge. That is why many Hotels have a Revenue Manager.

The work of a Revenue Manager is to maximise revenue and profits of a Hotel. They do that by collecting and analysing data which helps them to identify trends in consumer behaviour and the wider market. This includes an analysis of the demand, availability and pricing of rooms in competing hotels. They then use that data to make decisions about the pricing and promotions for their Hotel, with the aim to maximise profits.

They also analyse the overall hotel performance and provide summary reports to general management with recommendations to improve long term strategies. You may manage the standards and operations for the reservations department and you may also have to ensure that the website and its booking process is up-to-date and functional.

Most commonly reported Work Tasks

• Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
• Develop pricing strategies, balancing firm objectives and customer satisfaction.
• Compile lists describing product or service offerings.
• Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
• Consult with product development personnel on product specifications, such as design, color, or packaging.
• Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analysing business developments and monitoring market trends.
• Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
• Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.

This occupation is typically suited for people with the following Career Interests:

Enterprising

Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.

Administrative

Administrative people are interested in work that offers security and a sense of being part of a larger process. They may be at their most productive under supervisors who give clear guidelines and while performing routine tasks in a methodical and reliable way.

They tend to enjoy clerical and most forms of office work, where they perform essential administrative duties. They often form the backbone of large and small organisations alike. They may enjoy being in charge of office filing systems, and using computers and other office equipment to keep things running smoothly. They usually like routine work hours and prefer comfortable indoor workplaces.

Social

The Social person's interests focus on interacting with the people in their environment. In all cases, the Social person enjoys the personal contact with other people in preference to the impersonal dealings with things, data and ideas found in other groups.

Many will seek out positions where there is direct contact with the public in some advisory role, whether a receptionist or a counsellor. Social people are motivated by an interest in different types of people and like diversity in their work environments. Many are drawn towards careers in the caring professions and social welfare area, whilst others prefer teaching and other 'informing' roles.

You will generally need quite a lot of relevant work experience and training to be considered for a Revenue Manager position.A qualification can boost your chances of getting the job, it is not always required, relevant experience can develop your career.

Typically, Revenue Managers have experience of working in a Hospitality/Reservations Management and/or Sales positions. There are specific Revenue Management certificates for people in the industry who want to upskill and progress to a Revenue Management role.

Training & Development

As a Revenue Manager, you need to keep yourself up-to-date on market trends, pricing, and any other important developments in the Tourism and Hospitality sector.

Courses and certificates to preapre you for a career in Revenue Management are sometimes offered in Institutes of Technology and Local training centres. 

-FET Centre Traineeship: Accounting, Business & Administration NFQ level 5 Search FET courses 

-FET Centre PLC Courses: Accounting & Finance, Business & Sales, Travel & Tourism, and Hospitality Management, Marketing NFQ Level 5-6 Search FET PLC Courses 

-Apprenticeship: Sales, Recruitment NFQ Level 6 Search Apprenticeship 

-Higher Education CAO entry: Accounting & Finance, Business & Sales, Travel & Tourism, and Hospitality Management, Marketing NFQ Level 6-8 Search CAO courses 

-Postgraduate Course Options: Sales, Marketing, Hospitality management NFQ Level 9 

Professional Development or Networking opportunities:

Irish Hospitality Institute

Irish Hotels Federation

As a Revenue Manager, you can develop your career further by progressing to positions such as General manager, Area manager, or you may even decide to open your own Hotel one day.

Last Updated: April, 2023

Salary Range (thousands per year)* €85k - €110k

Salaries vary based on employer, location, role, experience, and duties.

Data Source(s):
Excel / Payscale/ Glassdoor/ Indeed

Last Updated: July, 2024

* The lower figures typically reflect starting salaries. Higher salaries are awarded to those with greater experience and responsibility. Positions in Dublin sometimes command higher salaries.

View Salary information from Indeed.ie
Note: data not aways available

This information has been derived from the Solas National Skills Bulletin (2023).

Despite a lower than average employment growth rate for this occupation over the five-year period, employment grew strongly between 2021 and 2022 with an additional 5,700 persons employed, surpassing 2019 levels. Approximately a third working in these roles were non-Irish citizens, above the national average, and employment permits issued related to roles for restaurant managers, hotel, duty and accommodation managers.

Advertised vacancies in the OVATE data grew strongly (by nearly a third), albeit from a low base. Vacancies advertised through DSP Jobs Ireland were primarily for restaurant managers but also for managers in catering, food and beverage and hotel. The future demand for hospitality managers will depend on the performance of the different segments of the hospitality sector, with a greater requirement for restaurant managers likely compared to accommodation-related managers.

• Irish Hotels Federation

  • 13 Northbrook Road, Dublin 6
  • 01 497 6459
  • [email protected]
  • Click Here

• Irish Hospitality Institute

  • 12 Priory Office Park, Stillorgan Rd, Co. Dublin
  • (01) 662 4790
  • Click Here

• Fáilte Ireland

  • Amiens Street, Dublin 1
  • (01) 884 7700
  • [email protected]
  • Click Here

• Irish Self Catering Federation

  • +353 (0) 47 32042
  • [email protected]
  • Click Here