Most commonly reported Work Activities

• Communicating with Supervisors, Peers, or Subordinates Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
• Establishing and Maintaining Interpersonal Relationships Developing constructive and cooperative working relationships with others, and maintaining them over time.
• Interacting With Computers Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
• Organising, Planning, and Prioritising Work Developing specific goals and plans to prioritise, organise, and accomplish your work.
• Making Decisions and Solving Problems Analysing information and evaluating results to choose the best solution and solve problems.
• Getting Information Observing, receiving, and otherwise obtaining information from all relevant sources.
• Thinking Creatively Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
• Selling or Influencing Others Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
• Identifying Objects, Actions, and Events Identifying information by categorising, estimating, recognising differences or similarities, and detecting changes in circumstances or events.
• Communicating with Persons Outside Organisation Communicating with people outside the organisation, representing the organisation to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.

Most commonly reported Work Tasks

• Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
• Develop pricing strategies, balancing firm objectives and customer satisfaction.
• Compile lists describing product or service offerings.
• Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
• Consult with product development personnel on product specifications, such as design, color, or packaging.
• Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analysing business developments and monitoring market trends.
• Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
• Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.

Further Information

• Marketing / Communications Manager - from: N.C.S. [UK]

This occupation is typically suited for people with the following Career Interests:

Linguistic

The Linguistic's interests are usually focused on ideas and information exchange. They tend to like reading a lot, and enjoy discussion about what has been said. Some will want to write about their own ideas and may follow a path towards journalism, story writing or editing. Others will develop skills in other languages, perhaps finding work as a translator or interpreter. Most Linguistic types will enjoy the opportunity to teach or instruct people in a topic they are interested in.

Enterprising

Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.

Creative

Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.

Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.

There is no standard method of entry into marketing as a career. Firms with well-developed recruitment and training policies tend to recruit university graduates as marketing trainees. Frequently the first step on the marketing ladder is a job in selling, either in the field or in the sales office.  
 
Some firms recruit their Marketing & Communications executives from among those with previous advertising, public relations or market research agency experience, while companies, which sell industrial products often, recruit their managers from among engineering or technical staff. However, there is an increasing tendency for firms to look for some formal qualifications in marketing.  

Training & Development  

FET Centre Traineeship: Business & Office Admin, Customer service, Project & Supervisory Management in centres around Ireland at NFQ Levels 5-6 Search FET Courses

FET PLC Courses: Business Management, Sales, Communications, Marketing, Commerce, and PR at NFQ Levels 5-6 Search FET PLC Courses

Apprenticeship: Finance, Recruitment, Sales Apprenticeships NFQ levels 6-8 Search Apprenticeships

Higher Education CAO Entry: Business, Commerce, Marketing & PR, Communications courses at NFQ Levels 6-8 Search CAO courses

Professional Development 

Postgraduate Study Options Sales, Business, Management, and PR courses at NFQ level 9

Last Updated: April, 2023

Salary Range (thousands per year)* €45k - €90k

Salaries vary based on employer, location, experience, duties, and role.

Data Source(s):
Sigmar / CPL / Brightwater/ Morgan McKinley / Lincoln/ Excel Recruitment

Last Updated: May, 2022

* The lower figures typically reflect starting salaries. Higher salaries are awarded to those with greater experience and responsibility. Positions in Dublin sometimes command higher salaries.

View Salary information from Indeed.ie
Note: data not aways available

This information has been derived from the Solas National Skills Bulletin (2023).

Despite a strong employment growth rate for this occupation, employment levels fell between 2021 and 2022. Employment is spread across a number of roles including marketing associate professionals, buyers & procurement officers, conference/expo managers and estate agents. Employment permits issued in 2022 were primarily for roles in the ICT sector such as digital marketing and accounts managers with language skills required for some.

The Recruitment Agency Survey highlighted issues in sourcing candidates for procurement roles. The number of job adverts for this role grew in 2022, driven by increases for buyers/procurement officers and conference organisers etc. In addition, procurement/tendering documentation skills were not confined to this occupation, but were also in demand outside of sales roles, albeit in small numbers.

• Marketing Institute of Ireland (MII)

  • Marketing House, South County Business Park, Leopardstown, Dublin 18
  • (01) 295 2355
  • [email protected]
  • Click Here

• COMREG Communcations regulator

  • 018049600
  • [email protected]
  • Click Here

• TU Dublin City

  • Admissions Office, Fitzwilliam House, 30 Upper Pembroke St., Dublin 2
  • (01) 402 3000
  • Click Here