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Salary Range
€23k - €51k
Career Zone

In Brief...

Works in the fashion and advertising industries modeling clothing, cosmetics and other products.

Knowledge

  • Customer and Personal Service Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • English Language Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Fine Arts Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
  • Transportation Knowledge of principles and methods for moving people or goods by air, rail, sea, or road, including the relative costs and benefits.
  • Communications and Media Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Knowledge areas are ranked by their importance to this career

Skills

  • Social Perceptiveness Being aware of others' reactions and understanding why they react as they do.
  • Active Listening Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Speaking Talking to others to convey information effectively.
  • Coordination Adjusting actions in relation to others' actions.
  • Critical Thinking Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Skills are ranked by their importance to this career

Work Environment

Fashion Models typically work in the following Career Sectors:

The Fashion Industry
Fashion & Beauty
Hairdressing
Fashion & Beauty

Videos on the Web

Most commonly reported Work Activities

  • Performing General Physical Activities Performing physical activities that require considerable use of your arms and legs and moving your whole body, such as climbing, lifting, balancing, walking, stooping, and handling of materials.
  • Thinking Creatively Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
  • Establishing and Maintaining Interpersonal Relationships Developing constructive and cooperative working relationships with others, and maintaining them over time.
  • Scheduling Work and Activities Scheduling events, programs, and activities, as well as the work of others.
  • Getting Information Observing, receiving, and otherwise obtaining information from all relevant sources.
  • Organising, Planning, and Prioritising Work Developing specific goals and plans to prioritise, organise, and accomplish your work.
  • Performing for or Working Directly with the Public Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
  • Communicating with Supervisors, Peers, or Subordinates Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
  • Handling and Moving Objects Using hands and arms in handling, installing, positioning, and moving materials, and manipulating things.
  • Documenting/Recording Information Entering, recording, storing, or maintaining information in written or electronic/magnetic form.

 

 

The Work

As a fashion model, you would promote clothing and accessories to fashion buyers, customers and the media. You might model items in fashion shows, or in photographs for catalogues, magasines, newspapers and advertising campaigns.

If you are interested in fashion and you look after your appearance, a job as a model might suit you. In this job you will need to be well groomed. You will also have to have a professional attitude and the ability to get on with a wide range of people.

You don't need any formal qualifications to get into this type of work. It’s important is that you the right ‘look’ for the kind of modelling you wish to do.

You could specialise in various types of modelling, such as:

  • photographic, advertising and TV commercials
  • fashion and catwalk
  • in-house live modelling for designers and clothing wholesalers
  • promotional modelling (demonstrating non-fashion items at product launches and trade fairs)
  • alternative modelling, if you have piercings, tattoos or an edgy, diverse look.

In fashion show modelling you would walk along a catwalk, turning to display clothes in front of an audience.

In photographic, advertising and commercial modelling you would:

  • pose for photographers in a studio or on location
  • take directions from photographers
  • act or deliver lines in TV commercials.

If you worked as an in-house live model, designers would fit garments onto you in the workshop, and you would show finished clothing to fashion buyers and private customers. You might also have basic reception and secretarial duties when not modelling.

As a photographic or catwalk model, you would work closely with stylists, hair and make-up artists, producers and directors. You would also spend much of your time going to castings for jobs, keeping in contact with your agency, and looking after your appearance.

 

Most commonly reported Work Tasks

  • Pose for artists and photographers, with or without clothes.
  • Record rates of pay and durations of jobs on vouchers.
  • Gather information from agents concerning the pay, dates, times, provisions, and lengths of jobs.
  • Report job completions to agencies and obtain information about future appointments.
  • Assemble and maintain portfolios, print composite cards, and travel to go-sees to obtain jobs.
  • Pose as directed, or strike suitable interpretive poses for promoting and selling merchandise or fashions during appearances, filming, or photo sessions.
  • Promote products and services in television commercials, on film, or in videos.
  • Make many quick changes backstage during fashion shows and yet maintain poised appearance before audiences.
  • Follow strict routines of diet, sleep, and exercise to maintain appearance.
  • Apply makeup to face and style hair to enhance appearance, considering such factors as color, camera techniques, and facial features.

Further Information

Qualities - Fashion Model

Good personality, good appearance and good dress sense are very important factors in this career and while no special type of beauty is essential, a Model must be photogenic.

An alert, enthusiastic and adaptable personality is needed, as is a well-developed sense of responsibility towards work and discipline.  
 
Good health is essential, as the work makes heavy demands on the stamina of the Models, who are on their feet most of the day and may frequently have to model out-of-season clothes, e.g. flimsy garments in winter conditions and heavy winter wear in summer.

Interests - Fashion Model

This occupation is typically suited for people with the following Career Interests:

Creative

Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.

Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.

Enterprising

Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.

Realist

Realists are usually interested in 'things' - such as buildings, mechanics, equipment, tools, electronics etc. Their primary focus is dealing with these - as in building, fixing, operating or designing them. Involvement in these areas leads to high manual skills, or a fine aptitude for practical design - as found in the various forms of engineering.

Realists like to find practical solutions to problems using tools, technology and skilled work. Realists usually prefer to be active in their work environment, often do most of their work alone, and enjoy taking decisive action with a minimum amount of discussion and paperwork.

Entry - Fashion Model

People interested in this career should first contact a reputable model agency. Before being accepted they will be interviewed. 

Some agencies may ask for recent clear photographs. The photographs need not be professional at this stage. If the agency considers that the necessary potential exists, it will advise on the choice of training.
 
Acceptance for a modelling course is no guarantee of subsequent employment by the agency.  
 
Openings in Ireland for work as professional Fashion Models are mainly in Dublin, but top agencies can secure engagements for successful Models abroad.  

Training & Development 

FET Centre PLC Course: Fashion Design, Drama & Acting performance, and Digital media skills at NFQ level 5-6 search our FET PLC coursefinder
 
Profesional development Training 

A potential Model does not have to do a modelling course. If an agency thinks you have potential they will advance your career. The courses of training in modelling are usually held in modelling schools around Ireland, full & part time, and vary in length from four weeks to three months. Consider content and skills acquired in line with your goals. 

Last Updated: March, 2023

Pay & Salary - Fashion Model

Salary Range (thousands per year)* €23k - €51k

Models are paid by the job, project, and show or media platform they monetize they work on. Job / Agency rates and frequency can vary. Salaries vary by employer, location, experience, and duties.

Data Source(s):
Indeed/ Glassdoor/ Eireiri

Last Updated: February, 2024

* The lower figures typically reflect starting salaries. Higher salaries are awarded to those with greater experience and responsibility. Positions in Dublin sometimes command higher salaries.

View Salary information from Indeed.ie
Note: data not aways available

Labour Market Updates - Fashion Model

This information has been derived from the Solas National Skills Bulletin (2023).

Employment grew strongly between 2021 and 2022, with an additional 7,300 persons employed. As illustrated in the CSO Census data below, employment is spread across a number of roles; since 2016, the strongest growth, in absolute terms, was for graphic designers and authors, writers and translators.

New employment permits issued for this occupation in 2022 were primarily for film/TV and animation/visual effects (VFX) roles but also for linguistics experts in the ICT sector. There was also a high volume of recent job hires in line with the recent employment increase. The data does not point to overall issues with recruitment for these roles.

Useful Contacts - Fashion Model

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