Most commonly reported Work Activities

•   Interacting With Computers Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
•   Thinking Creatively Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
•   Communicating with Supervisors, Peers, or Subordinates Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
•   Getting Information Observing, receiving, and otherwise obtaining information from all relevant sources.
•   Updating and Using Relevant Knowledge Keeping up-to-date technically and applying new knowledge to your job.
•   Processing Information Compiling, coding, categorising, calculating, tabulating, auditing, or verifying information or data.
•   Identifying Objects, Actions, and Events Identifying information by categorising, estimating, recognising differences or similarities, and detecting changes in circumstances or events.
•   Making Decisions and Solving Problems Analysing information and evaluating results to choose the best solution and solve problems.
•   Establishing and Maintaining Interpersonal Relationships Developing constructive and cooperative working relationships with others, and maintaining them over time.
•   Evaluating Information to Determine Compliance with Standards Using relevant information and individual judgment to determine whether events or processes comply with laws, regulations, or standards.

Most commonly reported Work Tasks

• Design complex graphics and animation, using independent judgment, creativity, and computer equipment.
• Create basic designs, drawings, and illustrations for product labels, cartons, direct mail, or television.
• Participate in design and production of multimedia campaigns, handling budgeting and scheduling, and assisting with such responsibilities as production coordination, background design, and progress tracking.
• Create two-dimensional and three-dimensional images depicting objects in motion or illustrating a process, using computer animation or modeling programmes.
• Make objects or characters appear lifelike by manipulating light, color, texture, shadow, and transparency, or manipulating static images to give the illusion of motion.
• Apply story development, directing, cinematography, and editing to animation to create storyboards that show the flow of the animation and map out key scenes and characters.
• Implement and maintain configuration control systems.
• Script, plan, and create animated narrative sequences under tight deadlines, using computer software and hand drawing techniques.
• Develop briefings, brochures, multimedia presentations, web pages, promotional products, technical illustrations, and computer artwork for use in products, technical manuals, literature, newsletters, and slide shows.
• Create and install special effects as required by the script, mixing chemicals and fabricating needed parts from wood, metal, plaster, and clay.

This occupation is typically suited for people with the following Career Interests:

 Creative

Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.

Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.

 Investigative

The Investigative person will usually find a particular area of science to be of interest. They are inclined toward intellectual and analytical activities and enjoy observation and theory. They may prefer thought to action, and enjoy the challenge of solving problems with sophiscticated technology. These types prefer mentally stimulating environments and often pay close attention to developments in their chosen field.

 Enterprising

Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.

Programmers may come from a design or computing background, but the role demands a combination of both creative and technical skills. A degree or course in multimedia design, new media or graphic design is preferred, but isn't strictly necessary.  Solid knowledge of the Adobe Creative Suite software packages: (i.e. Photoshop; Illustrator; Flash Animation and ActionScript coding; InDesign / Quark Xpress; Dreamweaver or another Web Authoring Package etc). 

Aspiring Project Managers should seek out opportunities to gain skills in management and administration. Postgraduate qualifications might improve the chances of appointment and a qualification in management may be most appropriate.

Sample Education and Training Pathways
A number of courses are available throughout the country that focus on learning and skills that may be useful for this career. The examples and links below may guide you in your research. 

Further Education (FET)
Further Education & Training (FET) Courses are delivered by local ETBs, ranging in duration from several weeks up to 20 months. Courses are designed to meet the labour market needs and often include a large element of work experience.

Example search terms include: animation, digital media production, general management, project management, prince 2, scrum master.

Search for FET Courses

PLC Courses (FET)
PLC courses are full-time courses, one or two years duration, with awards at Level 5 and 6 on the NFQ. They are offered nationally in Schools and Colleges of Further Education.

Example search terms include: digital media, new media, media production, art, design, mixed media, business management, services management, marketing, social media management, communications.

Search for PLC Courses

Apprenticeships: 
Apprenticeships are structured work-based training programs that combine on-the-job training with classroom instruction. They run from 2 – 4 years and are open to individuals of all ages, including school leavers, those seeking a career change, and existing employees who wish to upskill.

Examples: Animation, ICT Security, Network Engineering, Software Developer, Lean Sigma Manager.

Search for Apprenticeships

Higher Education CAO (Undergraduate) 
Higher Education courses at Levels 6 to 8 on the NFQ, delivered in Universities and Technological Universities & Institutes. Courses run from 2 – 5 years and places are allocated on a points-based system, processed by the Central Application Office.

Example search terms include: communications, business management, general management.

Search for CAO Courses

Higher Education (Postgraduate)
Postgraduate courses are courses at Levels 9 and 10 on the NFQ and usually last 1 – 2 years full time, or longer if a PhD or part time. Entrants typically require an undergraduate award (Level 8).

Example search terms include: project management, general management, media, digital media design.

Search for Postgraduate Courses

Salary Range (thousands per year)* €35k - €80k

Salaries vary based on employer, location, experience, duties, and role.

Data Source(s):
CPL/ Morgan McKinley/ Sigmar/ Prosperity.ie/ Indeed

Last Updated: July, 2024

Note: The following information relates to occupations that include: Librarians Archivists; curators; Journalists; newspaper and periodical editors; Public relations professionals; Advertising account managers; and creative directors.

This information has been derived from the Solas National Skills Bulletin (2023).

Employment levels in this occupation has seen little change in recent years, with numbers employed in 2022 slightly lower than five years ago, resulting in a negative employment growth rate. The CSO Census data indicates that increases in employment related to public relations professionals and librarians. 

The numbers employed in the individual occupations are too small for any further analysis.

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