Most commonly reported Work Activities

•   Interacting With Computers Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
•   Getting Information Observing, receiving, and otherwise obtaining information from all relevant sources.
•   Communicating with Supervisors, Peers, or Subordinates Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
•   Thinking Creatively Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
•   Communicating with Persons Outside Organisation Communicating with people outside the organisation, representing the organisation to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
•   Making Decisions and Solving Problems Analysing information and evaluating results to choose the best solution and solve problems.
•   Processing Information Compiling, coding, categorising, calculating, tabulating, auditing, or verifying information or data.
•   Updating and Using Relevant Knowledge Keeping up-to-date technically and applying new knowledge to your job.
•   Identifying Objects, Actions, and Events Identifying information by categorising, estimating, recognising differences or similarities, and detecting changes in circumstances or events.
•   Establishing and Maintaining Interpersonal Relationships Developing constructive and cooperative working relationships with others, and maintaining them over time.

Most commonly reported Work Tasks

• Read copy or proof to detect and correct errors in spelling, punctuation, and syntax.
• Verify facts, dates, and statistics, using standard reference sources.
• Read, evaluate and edit manuscripts or other materials submitted for publication, and confer with authors regarding changes in content, style or organisation, or publication.
• Develop story or content ideas, considering reader or audience appeal.
• Prepare, rewrite and edit copy to improve readability, or supervise others who do this work.
• Oversee publication production, including artwork, layout, computer typesetting, and printing, ensuring adherence to deadlines and budget requirements.
• Write text, such as stories, articles, editorials, or newsletters.
• Supervise and coordinate work of reporters and other editors.
• Confer with management and editorial staff members regarding placement and emphasis of developing news stories.
• Plan the contents of publications according to the publication's style, editorial policy, and publishing requirements.

Further Information

• Newspaper or Magazine Editor- from: N.C.S. [UK]
• Sub-editor- from: N.C.S. [UK]

This occupation is typically suited for people with the following Career Interests:

 Creative

Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.

Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.

 Linguistic

The Linguistic's interests are usually focused on ideas and information exchange. They tend to like reading a lot, and enjoy discussion about what has been said. Some will want to write about their own ideas and may follow a path towards journalism, story writing or editing. Others will develop skills in other languages, perhaps finding work as a translator or interpreter. Most Linguistic types will enjoy the opportunity to teach or instruct people in a topic they are interested in.

 Administrative

Administrative people are interested in work that offers security and a sense of being part of a larger process. They may be at their most productive under supervisors who give clear guidelines and while performing routine tasks in a methodical and reliable way.

They tend to enjoy clerical and most forms of office work, where they perform essential administrative duties. They often form the backbone of large and small organisations alike. They may enjoy being in charge of office filing systems, and using computers and other office equipment to keep things running smoothly. They usually like routine work hours and prefer comfortable indoor workplaces.

There are varied pathways to becoming a Content Writer, but as writing skills are essential in this career, employers often look for candidates with a degree in English, journalism, or communications for example. A marketing qualification and/or background can also be relevant.

But more importantly, you need to have samples, or a portfolio of written work. A portfolio can be built up by your blog posts, articles in local papers, or anything else that shows off your passion for, and ability to write. It should include different styles of writing to demonstrate that you are able to adjust your tone and style to the intended audience.

You can develop your writing skills by applying yourself and building up experience, but you can also choose to study further. If you work as a content writer in a particular sector, there may be a relevant postgraduate course where you can develop your sector knowledge as well as your researching and writing skills.

After a number of years experience as a content writer, you may be able to progress within a company, to a more strategic position such as a Digital Media Content Manager for example.

You can also work as a freelance content writer and secure better and more profitable contract over time as you build up your professional reputation.

Sample Education and Training Pathways
A number of courses are available throughout the country that focus on learning and skills that may be useful for this career. The examples and links below may guide you in your research. 

Further Education (FET)
Further Education & Training (FET) Courses are delivered by local ETBs, ranging in duration from several weeks up to 20 months. Courses are designed to meet the labour market needs and often include a large element of work experience.

Example search terms include: digital media production skills, broadcast production skills, radio production, digital journalism, management.

Search for FET Courses

PLC Courses (FET)
PLC courses are full-time courses, one or two years duration, with awards at Level 5 and 6 on the NFQ. They are offered nationally in Schools and Colleges of Further Education.

Example search terms include: journalism, digital marketing, content development, creative writing with digital publishing, art, design portfolio preparation.

Search for PLC Courses

Apprenticeships: 
Apprenticeships are structured work-based training programs that combine on-the-job training with classroom instruction. They run from 2 – 4 years and are open to individuals of all ages, including school leavers, those seeking a career change, and existing employees who wish to upskill.

Examples: Lean Sigma Management.

Search for Apprenticeships

Higher Education CAO (Undergraduate) 
Higher Education courses at Levels 6 to 8 on the NFQ, delivered in Universities and Technological Universities & Institutes. Courses run from 2 – 5 years and places are allocated on a points-based system, processed by the Central Application Office.

Example search terms include: journalism and digital communication, communications, journalism, arts, English, English with creative writing, humanities.

Search for CAO Courses

Higher Education (Postgraduate)
Postgraduate courses are courses at Levels 9 and 10 on the NFQ and usually last 1 – 2 years full time, or longer if a PhD or part time. Entrants typically require an undergraduate award (Level 8).

Example search terms include: journalism, digital content creation, journalism and new media content, digital content creation.

Search for Postgraduate Courses

Professional Development 

Professional development (CPD) courses are specialised training, formal education, or advanced professional learning that improves skills, professional knowledge, competency, and overall effectiveness in the professional world.

• The Press Council of Ireland 
• Association of European Journalists: Ireland 
• Careersinscreen For a list of TV/film production companies and career roles.
• Publishing Ireland

Check the Useful Contacts tab on this page to see if there are any professional bodies listed who may provide training related to this career.

Salary Range (thousands per year)* €40k - €75k

Salaries vary by employer, location, duties, role, experience, and sessional shift pattern & conditions.

Data Source(s):
Prosperity.ie / Glassdoor/ Payscale / Indeed

Last Updated: July, 2024

Note: The following information relates to occupations that include: Librarians Archivists; curators; Journalists; newspaper and periodical editors; Public relations professionals; Advertising account managers; and creative directors.

This information has been derived from the Solas National Skills Bulletin (2023).

Employment levels in this occupation has seen little change in recent years, with numbers employed in 2022 slightly lower than five years ago, resulting in a negative employment growth rate. The CSO Census data indicates that increases in employment related to public relations professionals and librarians. 

The numbers employed in the individual occupations are too small for any further analysis.

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