DEV SITE .48
Salary Range
€35k - €70k
Career Zone

In Brief...

Responsible for organising and running all kinds of promotional, corporate and social events.

Knowledge

  •   Customer and Personal Service Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  •   English Language Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  •   Communications and Media Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
  •   Clerical Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
  •   Administration and Management Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Knowledge areas are ranked by their importance to this career

Skills

  •   Active Listening Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  •   Reading Comprehension Understanding written sentences and paragraphs in work related documents.
  •   Speaking Talking to others to convey information effectively.
  •   Coordination Adjusting actions in relation to others' actions.
  •   Critical Thinking Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Skills are ranked by their importance to this career

Roles

The following job roles are related to this career path:

Work Environment

This occupation is typically found in the following Career Sector(s):

 
Public Relations & Communications
Advertising, Marketing & Public Relations
 
Live Events
Tourism & Hospitality
 
Event Management & Experiential Marketing
Advertising, Marketing & Public Relations

Videos & Interviews

 
Ian Colgon and Eibhlís Maher, Brewer / Tour Guide / Events Manager

Ian Colgan, Beer Specialist, and Eibhlís Maher, Events Manager, speak about their careers at the Guinness Storehouse.

 
Tania Costa , Head of Events at EPIC & CHQ

Tania studied both Event Management and Art History and is Head of Events at EPIC & CHQ in Dublin.

 

 

Videos on the Web

Most commonly reported Work Activities

  •   Organising, Planning, and Prioritising Work Developing specific goals and plans to prioritise, organise, and accomplish your work.
  •   Making Decisions and Solving Problems Analysing information and evaluating results to choose the best solution and solve problems.
  •   Communicating with Supervisors, Peers, or Subordinates Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
  •   Communicating with Persons Outside Organisation Communicating with people outside the organisation, representing the organisation to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
  •   Interacting With Computers Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
  •   Scheduling Work and Activities Scheduling events, programs, and activities, as well as the work of others.
  •   Performing for or Working Directly with the Public Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
  •   Resolving Conflicts and Negotiating with Others Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.
  •   Judging the Qualities of Things, Services, or People Assessing the value, importance, or quality of things or people.
  •   Establishing and Maintaining Interpersonal Relationships Developing constructive and cooperative working relationships with others, and maintaining them over time.

 

 

Most commonly reported Work Tasks

  • Consult with customers to determine objectives and requirements for events, such as meetings, conferences, and conventions.
  • Review event bills for accuracy and approve payment.
  • Coordinate services for events, such as accommodation and transportation for participants, facilities, catering, signage, displays, special needs requirements, printing and event security.
  • Arrange the availability of audio-visual equipment, transportation, displays, and other event needs.
  • Confer with staff at a chosen event site to coordinate details.
  • Inspect event facilities to ensure that they conform to customer requirements.
  • Maintain records of event aspects, including financial details.
  • Monitor event activities to ensure compliance with applicable regulations and laws, satisfaction of participants, and resolution of any problems that arise.
  • Negotiate contracts with such service providers and suppliers as hotels, convention centers, and speakers.
  • Evaluate and select providers of services according to customer requirements.

Further Information

Interests - Events and Promotions Manager

This occupation is typically suited for people with the following Career Interests:

 Enterprising

Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.

 Administrative

Administrative people are interested in work that offers security and a sense of being part of a larger process. They may be at their most productive under supervisors who give clear guidelines and while performing routine tasks in a methodical and reliable way.

They tend to enjoy clerical and most forms of office work, where they perform essential administrative duties. They often form the backbone of large and small organisations alike. They may enjoy being in charge of office filing systems, and using computers and other office equipment to keep things running smoothly. They usually like routine work hours and prefer comfortable indoor workplaces.

 Social

The Social person's interests focus on interacting with the people in their environment. In all cases, the Social person enjoys the personal contact with other people in preference to the impersonal dealings with things, data and ideas found in other groups.

Many will seek out positions where there is direct contact with the public in some advisory role, whether a receptionist or a counsellor. Social people are motivated by an interest in different types of people and like diversity in their work environments. Many are drawn towards careers in the caring professions and social welfare area, whilst others prefer teaching and other 'informing' roles.

Entry / Progression - Events and Promotions Manager

Training can also help you progress in your career and is sometimes offered by employers. There are also both undergraduate and postgraduate courses in business and hospitality which can support your as you progress.

Sample Education and Training Pathways
A number of courses are available throughout the country that focus on learning and skills that may be useful for this career. The examples and links below may guide you in your research. 

Further Education (FET)
Further Education & Training (FET) Courses are delivered by local ETBs, ranging in duration from several weeks up to 20 months. Courses are designed to meet the labour market needs and often include a large element of work experience.

Example search terms include: business, hospitality, customer service.

Search for FET Courses

PLC Courses (FET)
PLC courses are full-time courses, one or two years duration, with awards at Level 5 and 6 on the NFQ. They are offered nationally in Schools and Colleges of Further Education.

Example search terms include: hospitality, travel, tourism, sales, business, customer care.

Search for PLC Courses

Apprenticeships: 
Apprenticeships are structured work-based training programs that combine on-the-job training with classroom instruction. They run from 2 – 4 years and are open to individuals of all ages, including school leavers, those seeking a career change, and existing employees who wish to upskill.

Examples: Sales, Recruitment, Hospitality & Tourism.

Search for Apprenticeships

Higher Education CAO (Undergraduate) 
Higher Education courses at Levels 6 to 8 on the NFQ, delivered in Universities and Technological Universities & Institutes. Courses run from 2 – 5 years and places are allocated on a points-based system, processed by the Central Application Office.

Example search terms include: hospitality management, travel, tourism, sales, business, customer care.

Search for CAO Courses

Failte Ireland 

Skillnets Hospitality & Tourism

Pay & Salary - Events and Promotions Manager

Salary Range (thousands per year)* €35k - €70k

Salaries vary based on role, employer, location, and duties.

Data Source(s):
CPL/ Excel Indeed/ Glassdoor/ Prosperity.ie

Last Updated: July, 2024

Labour Market Updates - Events and Promotions Manager

Note: The following information relates to occupations that include: Buyers and procurement officers; Marketing associate professionals; Estate agents and auctioneers; Conference and exhibition managers; and organisers Property, housing and estate managers.

This information has been derived from the Solas National Skills Bulletin (2023).

Despite a strong employment growth rate for this occupation, employment levels fell between 2021 and 2022. Employment is spread across a number of roles including marketing associate professionals, buyers & procurement officers, conference/expo managers and estate agents. Employment permits issued in 2022 were primarily for roles in the ICT sector such as digital marketing and accounts managers with language skills required for some.

The Recruitment Agency Survey highlighted issues in sourcing candidates for procurement roles. The number of job adverts for this role grew in 2022, driven by increases for buyers/procurement officers and conference organisers etc. In addition, procurement/tendering documentation skills were not confined to this occupation, but were also in demand outside of sales roles, albeit in small numbers.

Useful Contacts - Events and Promotions Manager

Career Articles

 
Rachel Curran - DKIT Event Management
Rachel Curran - DKIT Event Management
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Niall Fretwell BA Event Management student
Niall Fretwell BA Event Management student
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