Most commonly reported Work Activities

•   Establishing and Maintaining Interpersonal Relationships Developing constructive and cooperative working relationships with others, and maintaining them over time.
•   Getting Information Observing, receiving, and otherwise obtaining information from all relevant sources.
•   Communicating with Supervisors, Peers, or Subordinates Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
•   Organising, Planning, and Prioritising Work Developing specific goals and plans to prioritise, organise, and accomplish your work.
•   Communicating with Persons Outside Organisation Communicating with people outside the organisation, representing the organisation to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
•   Selling or Influencing Others Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
•   Resolving Conflicts and Negotiating with Others Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.
•   Making Decisions and Solving Problems Analysing information and evaluating results to choose the best solution and solve problems.
•   Interacting With Computers Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
•   Developing Objectives and Strategies Establishing long-range objectives and specifying the strategies and actions to achieve them.

Most commonly reported Work Tasks

• Negotiate prices or terms of sales or service agreements.
• Prepare and submit sales contracts for orders.
• Visit establishments to evaluate needs or to promote product or service sales.
• Maintain customer records, using automated systems.
• Answer customers' questions about products, prices, availability, or credit terms.
• Quote prices, credit terms, or other bid specifications.
• Contact new or existing customers to discuss how specific products or services can meet their needs.
• Emphasise product features, based on analyses of customers' needs and on technical knowledge of product capabilities and limitations.
• Compute customer's installation or production costs and estimate savings from new services, products, or equipment.
• Select or assist customers in selecting products based on customer needs, product specifications, and applicable regulations.

This occupation is typically suited for people with the following Career Interests:

 Enterprising

Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.

 Social

The Social person's interests focus on interacting with the people in their environment. In all cases, the Social person enjoys the personal contact with other people in preference to the impersonal dealings with things, data and ideas found in other groups.

Many will seek out positions where there is direct contact with the public in some advisory role, whether a receptionist or a counsellor. Social people are motivated by an interest in different types of people and like diversity in their work environments. Many are drawn towards careers in the caring professions and social welfare area, whilst others prefer teaching and other 'informing' roles.

 Investigative

The Investigative person will usually find a particular area of science to be of interest. They are inclined toward intellectual and analytical activities and enjoy observation and theory. They may prefer thought to action, and enjoy the challenge of solving problems with sophiscticated technology. These types prefer mentally stimulating environments and often pay close attention to developments in their chosen field.

Relevant course subjects include computer science and business or marketing, and you could also consider entry through an apprenticeship. Sales experience will also be beneficial.

Many technical sales representatives start out in a ‘junior’ role and may progress to a senior technical sales rep role. With experience and the right skills, you can also be promoted to a technical sales manager position.

However, you can choose to develop your career in other sales or in IT technical roles. Depending on your interests and opportunities, the role can also become more specialised and focused on a particular area.

Sample Education and Training Pathways
A number of courses are available throughout the country that focus on learning and skills that may be useful for this career. The examples and links below may guide you in your research. 

Further Education (FET)
Further Education & Training (FET) Courses are delivered by local ETBs, ranging in duration from several weeks up to 20 months. Courses are designed to meet the labour market needs and often include a large element of work experience.

Example search terms include: business admin, customer service.

Search for FET Courses

PLC Courses (FET)
PLC courses are full-time courses, one or two years duration, with awards at Level 5 and 6 on the NFQ. They are offered nationally in Schools and Colleges of Further Education.

Example search terms include: business management, sales, marketing, commerce, accounting.

Search for PLC Courses

Apprenticeships: 
Apprenticeships are structured work-based training programs that combine on-the-job training with classroom instruction. They run from 2 – 4 years and are open to individuals of all ages, including school leavers, those seeking a career change, and existing employees who wish to upskill.

Examples: Sales Apprenticeship.

Search for Apprenticeships

Higher Education CAO (Undergraduate) 
Higher Education courses at Levels 6 to 8 on the NFQ, delivered in Universities and Technological Universities & Institutes. Courses run from 2 – 5 years and places are allocated on a points-based system, processed by the Central Application Office.

Example search terms include: business, commerce, finance, marketing.

Search for CAO Courses

Higher Education (Postgraduate)
Postgraduate courses are courses at Levels 9 and 10 on the NFQ and usually last 1 – 2 years full time, or longer if a PhD or part time. Entrants typically require an undergraduate award (Level 8).

Example search terms include: sales, business, accounts, management.

Search for Postgraduate Courses

Salary Range (thousands per year)* €30k - €65k

Salaries vary based on employer, location, experience, duties, and role.

Data Source(s):
Morgan McKInley/ CPL/ Brightwater/ Azon/ Clark/ Sigmar

Last Updated: March, 2024

Note: The following information relates to occupations that include: Sales and retail assistants; cashiers and checkout operators; Telephone salespersons; Pharmacy and other dispensing assistants; Vehicle and parts salespersons and advisers.

This information has been derived from the Solas National Skills Bulletin (2023).

Despite a below average growth rate, employment for sales assistants grew by 8,700 persons between 2021 and 2022 in line with the recovery in the wholesale and retail sector. However, recent job hires far exceeded any growth in employment pointing to significant job churn for this occupation.

This is likely to be related to the young profile of workers in this occupation (44% were aged 15-24 years) and the majority (58%) being in part-time roles. There was a large volume of vacancies advertised through DSP Jobs Ireland and OVATE. Job opportunities are likely to continue to arise for this occupation given its large size and the volume of turnover.

• Retail Ireland

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• Irish Computer Society

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• Marketing Institute of Ireland (MII)

  • Marketing House, South County Business Park, Leopardstown, Dublin 18
  • (01) 295 2355
  • [email protected]
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