Work Environment
This occupation is typically found in the following Career Sector(s):
Videos on the Web
- Digital Media Designer- from: Youtube Search
Most commonly reported Work Activities
- Interacting With Computers Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
- Thinking Creatively Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
- Communicating with Supervisors, Peers, or Subordinates Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
- Getting Information Observing, receiving, and otherwise obtaining information from all relevant sources.
- Updating and Using Relevant Knowledge Keeping up-to-date technically and applying new knowledge to your job.
- Processing Information Compiling, coding, categorising, calculating, tabulating, auditing, or verifying information or data.
- Identifying Objects, Actions, and Events Identifying information by categorising, estimating, recognising differences or similarities, and detecting changes in circumstances or events.
- Making Decisions and Solving Problems Analysing information and evaluating results to choose the best solution and solve problems.
- Establishing and Maintaining Interpersonal Relationships Developing constructive and cooperative working relationships with others, and maintaining them over time.
- Evaluating Information to Determine Compliance with Standards Using relevant information and individual judgment to determine whether events or processes comply with laws, regulations, or standards.
Most commonly reported Work Tasks
- Design complex graphics and animation, using independent judgment, creativity, and computer equipment.
- Create basic designs, drawings, and illustrations for product labels, cartons, direct mail, or television.
- Participate in design and production of multimedia campaigns, handling budgeting and scheduling, and assisting with such responsibilities as production coordination, background design, and progress tracking.
- Create two-dimensional and three-dimensional images depicting objects in motion or illustrating a process, using computer animation or modeling programmes.
- Make objects or characters appear lifelike by manipulating light, color, texture, shadow, and transparency, or manipulating static images to give the illusion of motion.
- Apply story development, directing, cinematography, and editing to animation to create storyboards that show the flow of the animation and map out key scenes and characters.
- Implement and maintain configuration control systems.
- Script, plan, and create animated narrative sequences under tight deadlines, using computer software and hand drawing techniques.
- Develop briefings, brochures, multimedia presentations, web pages, promotional products, technical illustrations, and computer artwork for use in products, technical manuals, literature, newsletters, and slide shows.
- Create and install special effects as required by the script, mixing chemicals and fabricating needed parts from wood, metal, plaster, and clay.
Interests - Digital Media Designer
This occupation is typically suited for people with the following Career Interests:
Creative
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
Investigative
The Investigative person will usually find a particular area of science to be of interest. They are inclined toward intellectual and analytical activities and enjoy observation and theory. They may prefer thought to action, and enjoy the challenge of solving problems with sophiscticated technology. These types prefer mentally stimulating environments and often pay close attention to developments in their chosen field.
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Entry / Progression - Digital Media Designer
Digital Designers must have drawing skills and a high level of computer literacy, as well as a creative mind. As work will usually be highly collaborative excellent communication skills will also be necessary.
A degree in graphic design or other art and design-based subject is important, while you may find entry level positions with a degree that is not directly related one with some visual arts element will be a significant asset.
Also vital is a working knowledge of design software, such as Illustrator or InDesign or the image editor, Photoshop. Some positions may require experience with a specific software. Experience with these kinds of programs may be gained through further or higher education, but there also a wide variety of employment or online courses available, as well as tools to assist self-study. You should develop a portfolio of your work to support your applications.
Sample Education and Training Pathways
A number of courses are available throughout the country that focus on learning and skills that may be useful for this career. The examples and links below may guide you in your research.
Further Education (FET)
Further Education & Training (FET) Courses are delivered by local ETBs, ranging in duration from several weeks up to 20 months. Courses are designed to meet the labour market needs and often include a large element of work experience.
Example search terms include: business administration, prince 2, scrum master, project management, digital media, design.
Search for FET Courses
PLC Courses (FET)
PLC courses are full-time courses, one or two years duration, with awards at Level 5 and 6 on the NFQ. They are offered nationally in Schools and Colleges of Further Education.
Example search terms include: art, graphic design, media production.
Search for PLC Courses
Apprenticeships:
Apprenticeships are structured work-based training programs that combine on-the-job training with classroom instruction. They run from 2 – 4 years and are open to individuals of all ages, including school leavers, those seeking a career change, and existing employees who wish to upskill.
Examples: ICT Developer, Animator Apprenticeships.
Search for Apprenticeships
Higher Education CAO (Undergraduate)
Higher Education courses at Levels 6 to 8 on the NFQ, delivered in Universities and Technological Universities & Institutes. Courses run from 2 – 5 years and places are allocated on a points-based system, processed by the Central Application Office.
Example search terms include: art, media production, marketing, digital media, creative, graphic design.
Search for CAO Courses
Higher Education (Postgraduate)
Postgraduate courses are courses at Levels 9 and 10 on the NFQ and usually last 1 – 2 years full time, or longer if a PhD or part time. Entrants typically require an undergraduate award (Level 8).
Example search terms include: graphic design, digital media, production, art, design, project management.
Search for Postgraduate Courses
Pay & Salary - Digital Media Designer
Salary Range (thousands per year)* €35k - €75k
Salaries vary by employer, role, duties, location, and experience
Data Source(s):
Payscale/ Sigmar / Morgan McKinley / Prosperity
Last Updated: March, 2024
Labour Market Updates - Digital Media Designer
Note: The following information relates to occupations that include: Buyers and procurement officers; Marketing associate professionals; Estate agents and auctioneers; Conference and exhibition managers; and organisers Property, housing and estate managers.
This information has been derived from the Solas National Skills Bulletin (2023).
Despite a strong employment growth rate for this occupation, employment levels fell between 2021 and 2022. Employment is spread across a number of roles including marketing associate professionals, buyers & procurement officers, conference/expo managers and estate agents. Employment permits issued in 2022 were primarily for roles in the ICT sector such as digital marketing and accounts managers with language skills required for some.
The Recruitment Agency Survey highlighted issues in sourcing candidates for procurement roles. The number of job adverts for this role grew in 2022, driven by increases for buyers/procurement officers and conference organisers etc. In addition, procurement/tendering documentation skills were not confined to this occupation, but were also in demand outside of sales roles, albeit in small numbers.
