DEV SITE ..48
Salary Range
€23k - €29k
Career Zone

In Brief...

Responsible for tasks such as selling and checking tickets, showing members of the audience to their seats and keeping aisles and exits clear.

Knowledge

  • Customer and Personal Service Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • English Language Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Public Safety and Security Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.
  • Communications and Media Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
  • Sales and Marketing Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Knowledge areas are ranked by their importance to this career

Skills

  • Social Perceptiveness Being aware of others' reactions and understanding why they react as they do.
  • Service Orientation Actively looking for ways to help people.
  • Speaking Talking to others to convey information effectively.
  • Active Listening Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Coordination Adjusting actions in relation to others' actions.
Skills are ranked by their importance to this career

Work Environment

Cinema / Theatre Attendant / Ushers typically work in the following Career Sectors:

Drama & Theatre
Music & Performing Arts
Brick and Mortar Stores
Sales, Retail & Purchasing

Videos on the Web

Most commonly reported Work Activities

  • Performing for or Working Directly with the Public Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
  • Getting Information Observing, receiving, and otherwise obtaining information from all relevant sources.
  • Identifying Objects, Actions, and Events Identifying information by categorising, estimating, recognising differences or similarities, and detecting changes in circumstances or events.
  • Establishing and Maintaining Interpersonal Relationships Developing constructive and cooperative working relationships with others, and maintaining them over time.
  • Communicating with Supervisors, Peers, or Subordinates Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
  • Resolving Conflicts and Negotiating with Others Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.
  • Assisting and Caring for Others Providing personal assistance, medical attention, emotional support, or other personal care to others such as coworkers, customers, or patients.
  • Communicating with Persons Outside Organisation Communicating with people outside the organisation, representing the organisation to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
  • Making Decisions and Solving Problems Analysing information and evaluating results to choose the best solution and solve problems.
  • Selling or Influencing Others Convincing others to buy merchandise/goods or to otherwise change their minds or actions.

 

 

The Work

Cinema/theatre attendants check tickets, show people to their seats and answer enquiries from the public. They also handle advance bookings and sell tickets, programmes and refreshments.  
 
Attendants working in kiosks or licensed bars are responsible for stocking and pricing goods and cashing up at the end of the day. All duties are usually shared between a team of attendants.  
 
Attendants ensure public safety in the auditorium by checking that gangways and fire exits are clear. They also make sure that customers do not smoke.  
 
Cleaning duties also form a large part of the work. Attendants clean and tidy the auditorium, stairways, corridors, entrance areas and toilets following performances.  
 
Cinema/theatre attendants may be required to wear a uniform.

 

Most commonly reported Work Tasks

  • Greet patrons attending entertainment events.
  • Sell or collect admission tickets, passes, or facility memberships from patrons at entertainment events.
  • Clean facilities.
  • Settle seating disputes or help solve other customer concerns.
  • Examine tickets or passes to verify authenticity, using criteria such as color or date issued.
  • Provide assistance with patrons' special needs, such as helping those with wheelchairs.
  • Guide patrons to exits or provide other instructions or assistance in case of emergency.
  • Refuse admittance to undesirable persons or persons without tickets or passes.
  • Assist patrons by giving directions to points in or outside of the facility or providing information about local attractions.
  • Assist patrons in finding seats, lighting the way with flashlights, if necessary.

Further Information

Qualities - Cinema / Theatre Attendant / Usher

You need a polite and helpful manner when dealing with customers. Tact and a fairly strong personality are also helpful when dealing with the occasional awkward customer. Reasonable stamina is important as a lot of the time is spent standing. A smart and neat appearance is necessary.  
 
You need to be able to work well in a team. You will also need to be adaptable and flexible as staff are frequently moved from one duty to another, especially in smaller cinemas or theatres. You should be able to handle money and work out change.

Interests - Cinema / Theatre Attendant / Usher

This occupation is typically suited for people with the following Career Interests:

Social

The Social person's interests focus on interacting with the people in their environment. In all cases, the Social person enjoys the personal contact with other people in preference to the impersonal dealings with things, data and ideas found in other groups.

Many will seek out positions where there is direct contact with the public in some advisory role, whether a receptionist or a counsellor. Social people are motivated by an interest in different types of people and like diversity in their work environments. Many are drawn towards careers in the caring professions and social welfare area, whilst others prefer teaching and other 'informing' roles.

Administrative

Administrative people are interested in work that offers security and a sense of being part of a larger process. They may be at their most productive under supervisors who give clear guidelines and while performing routine tasks in a methodical and reliable way.

They tend to enjoy clerical and most forms of office work, where they perform essential administrative duties. They often form the backbone of large and small organisations alike. They may enjoy being in charge of office filing systems, and using computers and other office equipment to keep things running smoothly. They usually like routine work hours and prefer comfortable indoor workplaces.

Enterprising

Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.

Entry - Cinema / Theatre Attendant / Usher

Training generally takes place on-the-job and covers aspects such as health and safety and the layout of the venue. Staff are also trained in emergency procedures. Experienced staff usually train new attendants. An interest in film, for cinema work or the arts can also be an advantage.

Health & safety:

Fire Safety awareness

First aid courses

Manual Handling

These courses may be available at low or no cost in FET centres nationwide. You can search for these key skills certs, just add the key word via Search our FET Coursefinder

Training & Development

FET Centre Traineeship: Customer service, Management in centres around Ireland NFQ Level 5-6 Search our FET Coursefinder

FET PLC Courses: Sales, Customer service & Hospitality NFQ level 5 Courses Search our FET PLC coursefinder

You can explore career pathways of development in the Media, Film & Publishing Sector

Last Updated: October, 2023

Pay & Salary - Cinema / Theatre Attendant / Usher

Salary Range (thousands per year)* €23k - €29k

Salaries vary based on employer, duties, role, location, shift pattern, and experience. 

Data Source(s):
Indeed.ie/ Excel Recruitment

Last Updated: January, 2024

* The lower figures typically reflect starting salaries. Higher salaries are awarded to those with greater experience and responsibility. Positions in Dublin sometimes command higher salaries.

View Salary information from Indeed.ie
Note: data not aways available

Labour Market Updates - Cinema / Theatre Attendant / Usher

This information has been derived from the Solas National Skills Bulletin (2023).

Although employment levels grew between 2021 and 2022 for this occupation, numbers employed remained below pre-COVID-19 levels. The numbers employed across the various roles in this occupation are too small in the Labour Force Survey for further analysis but the CSO Census data shows that approximately half of those in this occupation worked as air travel assistants or travel agents, with 2022 levels for these roles well below their 2016 levels.

Approximately a third of persons employed in this occupation work part-time, higher than the national average. The extent to which employment in these occupations will recover to their prepandemic levels is uncertain as affordability and attractiveness for air travel services in particular remains vulnerable to increased energy costs, and consumer demand and preferences given the green agenda and cost of living pressures.

Useful Contacts - Cinema / Theatre Attendant / Usher

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