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Tourism Course of the Month - SE411: Digital Marketing with Analytics at SETU Carlow
SE411: Digital Marketing with Analytics at SETU Carlow is a full time Level 8 course that provides the students with a specialised designed education of marketing, data analysis, customer and commercial focus of marketing.
The programme puts a large focus client company projects, a semester long work experience placement or study abroad option where students will put their learnings of customer and commercial aspects of marketing into practice. Students develop an understanding of how web, social media and digital technologies are used to deliver business goals. Learners are taught how to analyse information about a market and its audience to develop more tailored marketing plans and more successful marketing campaigns.
From developing an understanding of how crucial SEO can be for maximising results for a marketing campaign to planning and executing events, this course is the perfect foundation for a career in marketing, advertising or sales.
Modules offered include:
- Introduction to Digital Marketing
- Fundamentals of Marketing
- Introduction to Data Analysis for Digital Marketing
- SEO and Search Engine Marketing
- Law and Regulation in the Digital Economy
- Finance for Marketing
- Marketing Research
- Digital Analytics and CRM
- Marketing for Services
- Event Management
- International Marketing Strategy
- New Media Ethics
- Event Management
- Sustainable Marketing
- Digital Marketing Planning
- Brand Management
See full list of modules here. Please note that modules offered can vary year to year based on demand.
Entry Requirements:
As of 2022, the points required for this course are 270. Applicants are required to have a minimum of 2H5 & 4 O6/H7 with an O6/H7 minimum in English, Irish and in Maths.
Students with a QQI Level 5 or QQI Level 6 qualification can use this to gain entry into the course. To see which courses enable this progression, see here.
PLC courses to consider:
- 5M2102 – Business Management & Marketing at Crumlin College of Further Education
- 5M2069 – Marketing & Social Media Management at O’Fiaich Institute
- 5M2102 – Business Studies – Marketing and Sales at Galway Technical Institute
- 5M2102 – Business with Digital Marketing at Carlow Institute of Further Education and Training
Career Progression:
Graduates of this course have a wide range of exciting career opportunities from roles in sporting governing bodies, in events, advertising and design, pharmaceuticals, charities and nonprofits.
Careers to consider:
- Digital Media Content Manager
Explore more careers here.
