Food Marketing and Entrepreneurship (CK213) partnership with the SuperValu Food Academy

Current students on the BSc Food Marketing and Entrepreneurship were delighted to participate in a recent partnership with the SuperValu Food Academy Food Producers programme. The Food Academy is a longstanding Musgrave initiative that helps develop and support emerging food & drink brands by giving producers their first step into the retail sector. 

The SuperValu Food Academy promotes  producers and their products in Supervalu stores across the country  in a manner that is creative, local, committed to quality, and sustainable. Throughout February and March, 1^st and 2^nd year FME students, mentored by 3 and 4^th years,  gained invaluable experience from working closely with Food Academy producers, providing expertise and creative input in the areas of social media, marketing , consumer & product market research and packaging redesign.  

Significant business benefits were realised by SuperValu Food Academy producers, with increased brand awareness and social media engagement, new packaging developments and better consumer insights allowing for more informed decision making.  

Students learned what it means to be a food entrepreneur and experienced the passion, creativity, challenges and joys that entrepreneurship entails. In addition, the initiative provided students with the opportunity to develop their communication, interpersonal, creativity, and networking skills, while applying in-class learning to real-life businesses. Our Food Business and Development Department and the BSc Food Marketing and Entrepreneurship degree is looking forward to a continued relationship with the Musgrave group and the Academy.

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