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HE: Course of the Week: TU953 - Tourism & Digital Marketing at TU Dublin Grangegorman
Modules on the course have been designed on the marketing and management of tourism enterprises such as visitor attractions, destination management companies, tour operators, travel agencies, hotels, conference centres and management bureau work.
Graduates of this course will have acquired the theoretical and practical knowledge of best marketing and tourism practices to operate within the tourism industry.
Students will take part in a six-month work placement in third year and also have the opportunity to study abroad in partner universities in countries such as France, Germany, Austria, Spain, the Netherlands, Hungary and Finland.
Modules of study include:
- Accounting for Tourism & Leisure
- Innovation & Tourism Product Market & Experiences
- Intercultural Awareness
- Destination and Product Marketing
- Talent Management
- Tourism & Technology
- Data Analysis
- Web Development
- Marketing Strategy
- Tourism Future
See full list of modules here.
Entry Requirements:
As of 2022 the points required for this course were 290. Applicants will need a minimum of O6 / H7 in English or Irish and O4/H7 in Maths.
To get the most up to date information see the college website here.
PLC courses leading to following QQI Major Awards may be used for entry into this CAO course:
- 5M2069 – Marketing
- 5M2083 - Hospitality Operations
- 5M2102 - Business Studies
- 5M5011 - Tourism with Business
View Essential Module Requirements for TU953
What a student of the course said:
“In my 4 years studying Tourism Marketing, these opportunities proved to be endless; The opportunity to study in a small environment encouraged me to think on my feet, become a team leader and build on my confidence on both a personal and professional level. The access to industry, top class lecturers made studying relatable and practical and encouraged participation, The classroom environment allowed for lots of access to lecturer’s time. In my 3rd year of study, I opted to do a professional placement which allowed me to put my day-to-day learnings into practice within the corporate world, this placement was a highlight of my degree and solidified my ambition to make a successful career in the Tourism industry. This ambition is still true, where today I am working as Marketing Director for an award-winning hotel technology provider; Net Affinity.”
Hollie McHugh, graduated 2009. Marketing Director, Net Affinity
Further Study:
Upon graduation students may continue to postgraduate study at TU Dublin.
Career Progression:
Graduates will be eligible for employment in tourism sales and marketing roles and in the marketing function of a variety of tourism cooperatives, national and regional tourism organisations, hotels, visitor centres.
Sample careers:
- Account Manager – Hospitality
- Assistant Manager – Hospitality
- Events / Conference Coordinator
- Sales and Marketing Manager - Hospitality
See more career opportunities here.
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