Course Summary
Course Category: Direct Entry (Higher Education - HET)
The aim of our BA (Hons) in Marketing programme is to provide a solid foundation for students to become effective marketing professionals within a contemporary business environment. The programme will inspire participants to see the possibilities open to a business organisation of an effective implementation of up-to-date integrated marketing concepts and strategies, and the role of new technologies and innovative thinking in achieving these. It provides a comprehensive education in the digital and analytical skills that businesses need across a spectrum of marketing and sales practices. The role of the marketing professional is placed within the broader business context and is delivered through a range of business relevant modules.
This is not a CAO entry course - course fees required - apply directly to the college.
Course Details
This course prepares you for working in the following Career Sectors:
What will you study?
Progression to CAO Courses
The Student - Career Interests
This course is typically suited for people with the following Career Interests:
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Creative
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
