Course Summary
Course Category: CAO (Higher Education - HET)
The aim of this award is to provide relevant, professional education for students on all aspects of the planning, marketing and management of events and public relations programmes in this multifaceted industry.
Graduates can expect to find employment in a variety of event, PR and entertainment enterprises including conference and convention centres, charitable non-profit organisations, national and regional tourism organisations, hotels, public relations firms, event management agencies, sports and leisure centres, community development organisations, arts and music festivals, multinational companies and public sector organisations.
Course Details
What will you study?
Progression to CAO Courses
The Student - Career Interests
This course is typically suited for people with the following Career Interests:
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Administrative
Administrative people are interested in work that offers security and a sense of being part of a larger process. They may be at their most productive under supervisors who give clear guidelines and while performing routine tasks in a methodical and reliable way.
They tend to enjoy clerical and most forms of office work, where they perform essential administrative duties. They often form the backbone of large and small organisations alike. They may enjoy being in charge of office filing systems, and using computers and other office equipment to keep things running smoothly. They usually like routine work hours and prefer comfortable indoor workplaces.
