Course Summary
Course Category: PLC (Further Education - FET) Apply directly to College
Have you a confident, outgoing personality and good communication skills? Would you enjoy working in a creative and dynamic environment? Want to learn more about how to use digital media as an effective marketing tool? Could you see yourself running your own online business? This course offers you the opportunity to learn and apply the fundamentals of marketing using digital media platforms including the web and social media.
In the recovering global economy where there is an upsurge in online business activity, there are excellent career prospects for self-motivated individuals. With this qualification, you will be well placed to take advantage of emerging opportunities and launch your marketing career.
Student Experience
The college experience is central to a successful and enjoyable engagement with Further Education. At Blackrock Further Education Institute (BFEI), learners study in an award winning campus, arguably one of the best in Ireland. The wide range of courses on offer, provide learners a pathway to Higher Education or directly to employment. However, it is the range of activities, both educational and extra-curricular, that contribute most to a positive college experience and will be remembered fondly by learners.
A positive college experience motivates learners, creates lasting friendships, improves retention rates and assessment results. It creates a welcoming, caring environment for study and work.
A full list of activities, social nights, competitions, societies, charity works, workshops, presentations, guest-speakers, etc. is far too long for this page. Current and prospective BFEI learners are strongly encouraged to follow our events on social media.
Course Details
What will you study?
Progression to CAO Courses
Higher Education Links Scheme (HELS)
This course leads to a QQI Major Award, and provides progression opportunities to a number of Higher Education courses, including those in the CAO.
To view CAO courses to which any Major Award (including this one) provides a possible Progression route, click below:
CAO with Any QQI Major Award |
Old FETAC Code | New QQI Code |
BMXXX | 5M2069 |
To calculate Points based on your QQI award results, use the PLC Points Calculator.
The Student - Career Interests
This course is typically suited for people with the following Career Interests:
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Further Research
National Statistics for this Award (All Ireland)
The following data provides general information about this Award from colleges across Ireland.
Disclaimer: These links are to web sites outside of CareersPortal and we accept no responsibility for the information on them.