Course Summary
Course Category: Direct Entry (Higher Education - HET)
Opportunities are abound in the unprecedented opportunity to feed billions of new global consumers, for the sector to be more sustainable, to use food to improve the well-being of every citizen on the planet and to spend the wall of capital flooding into global agribusiness and food from external investors.
Participants of this programme will acquire a new and comprehensive understanding of the strategic issues facing the food and drink industry. Lessons will be illustrated through a series of structured experiences with Irish food producers and guest lectures from senior executives in the Irish food and drink area.
After completion of this programme participants will have brought a business from concept stage right through to prototype development, including developing a strategic marketing plan of how to bring a product/service to market.
This is not a CAO entry course - course fees may be required - apply directly to the college.
Course Details
This course prepares you for working in the following Career Sectors:
What will you study?
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Marketing Communications & Consumer Behaviour
Quality Assurance and Food Regulatory Affairs
Strategic Marketing Planning
Food Product – Design and Development
Important
- Colleges may add/remove modules to keep the course updated and to meet demands.
Progression to CAO Courses
The Student - Career Interests
This course is typically suited for people with the following Career Interests:
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Naturalist
Not surprisingly, some aspect of the natural sciences will run through the Naturalist's interests - from ecological awareness to nutrition and health. People with an interest in horticulture, land usage and farming (including fish) are Naturalists.
Some Naturalists focus on animals rather than plants, and may enjoy working with, training, caring for, or simply herding them. Other Naturalists will prefer working with the end result of nature's produce - the food produced from plants and animals. Naturalists like solving problems with solutions that show some sensitivity to the environmental impact of what they do. They like to see practical results and prefer action to talking and discussing.
