Course Summary
Course Category: Direct Entry (Higher Education - HET)
The Certificate in Social Media and Web Marketing for the Tourism Sector will help a learner develop a strategic approach to executing today’s most relevant digital marketing tactics using social media and website platforms. Throughout the programme, learners will examine social media and web marketing best practices to design a robust digital marketing strategy and create brand-centred social and web content that aligns with an organisation's marketing objectives.
Creating and maintaining a clear, impactful and authentic social media presence is key to discovering and connecting with potential customers. This begins with understanding when, where, how and to who social marketing content should be targeted and continues with brand driven content that builds customer connection, community and advocacy.
This is not a CAO entry course - course fees may be required - apply directly to the college.
Course Details
This course prepares you for working in the following Career Sectors:
What will you study?
Progression to CAO Courses
The Student - Career Interests
This course is typically suited for people with the following Career Interests:
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Administrative
Administrative people are interested in work that offers security and a sense of being part of a larger process. They may be at their most productive under supervisors who give clear guidelines and while performing routine tasks in a methodical and reliable way.
They tend to enjoy clerical and most forms of office work, where they perform essential administrative duties. They often form the backbone of large and small organisations alike. They may enjoy being in charge of office filing systems, and using computers and other office equipment to keep things running smoothly. They usually like routine work hours and prefer comfortable indoor workplaces.
