Course Summary
Course Category: Direct Entry (Higher Education - HET)
The Higher Diploma in Arts in Tourism Destination Marketing is suited to professionals currently employed within the tourism industry and aims to promote and encourage the development of advanced knowledge and skills in the area of tourism destination marketing.
The programme is also suited to those from complementary backgrounds who wish to enter the tourism field. In this context, it may be of particular interest to people from an arts, heritage, languages, geography, marketing or business background.
Course Details
This course prepares you for working in the following Career Sectors:
What will you study?
Progression to CAO Courses
The Student - Career Interests
This course is typically suited for people with the following Career Interests:
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Administrative
Administrative people are interested in work that offers security and a sense of being part of a larger process. They may be at their most productive under supervisors who give clear guidelines and while performing routine tasks in a methodical and reliable way.
They tend to enjoy clerical and most forms of office work, where they perform essential administrative duties. They often form the backbone of large and small organisations alike. They may enjoy being in charge of office filing systems, and using computers and other office equipment to keep things running smoothly. They usually like routine work hours and prefer comfortable indoor workplaces.
