Course Summary
The aim of our BA (Hons) in Marketing programme is to provide a solid foundation for students to become effective marketing professionals within a contemporary business environment. The programme will inspire participants to see the possibilities open to a business organisation of an effective implementation of up-to-date integrated marketing concepts and strategies, and the role of new technologies and innovative thinking in achieving these. It provides a comprehensive education in the digital and analytical skills that businesses need across a spectrum of marketing and sales practices. The role of the marketing professional is placed within the broader business context and is delivered through a range of business relevant modules.
This is not a CAO entry course - course fees required - apply directly to the college.
College Link
Career Sectors
This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.
Language Options
* Time abroad utilising this language
Disclaimer: Details subject to change - always check with the college.
Entry Requirements
Disclaimer: Details subject to change - If this is a course you are considering applying for you should check on the Colleges' website to ensure you have the latest entry requirements information.
To view Mature Entry requirements, or alternative requirements, please visit Qualifax or the Colleges' website
If you believe the data above to be incorrect, please let us know at [email protected] - thank you.
QQI / FET Links
Points Calculator for QQI Awards:
Details of the QQI scoring system and a points calculator can be found HERE
The Student
Career Interests
This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Creative
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
Career Progression
- Digital Marketing Agencies
- Multi National Organisations
- Social Media & Advertising agencies
- Small Medium Enterprises
- The Public Sector
Further Research
DISCLAIMER: These links are to official sources of information for this course - we accept no responsibility for the information on them.