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CAO (Higher Education - HET)

Degree - Honours Bachelor

Digital Marketing

TUS Midwest (formerly LIT)
TUS Midwest (formerly LIT)
Course Code
US843
Zone
Level
NFQ Type
Major
Duration
4 Years
Attendence
Full Time
CAO Points 2022
271
Points Change

Course Summary

This BBus degree is designed to ensure that you graduate with a wide range of skills to help you choose the career path you want to follow in life. You will assess the impact of digital technology on all types of business scenarios, learn to integrate social media tools into a marketing communications strategy, and effectively use different forms of digital marketing in the development of a global online presence. With a wide range of business subjects and assessments available on this course, students become independent thinkers, developing their own views on society and how to shape the world of digital business into the future. 

College Link

College Link > US843 - Digital Marketing

Colleges often have information about the course on their own website, along with other useful information relating to the college. (Note: Not always available)


Career Sectors

This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.

Language Options

* Time abroad utilising this language

Disclaimer: Details subject to change - always check with the college.

Entry Requirements

Disclaimer: Details subject to change - If this is a course you are considering applying for you should check on the Colleges' website to ensure you have the latest entry requirements information.

To view Mature Entry requirements, or alternative requirements, please visit Qualifax or the Colleges' website

If you believe the data above to be incorrect, please let us know at [email protected] - thank you.

QQI / FET Links

This course will accept Any QQI Level 5 or 6 Major Award as an entry requirement.

Click on the link below to find PLC courses that also relate to this career sector. Note you can view more courses by adjusting the filters on the listings page.

Note: Information for 2024 Entry

View Courses (Filtered by Career Sector)

Points Calculator for QQI Awards:
Details of the QQI scoring system and a points calculator can be found  HERE

The Student

Career Interests

This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.

Enterprising

Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.

Creative

Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.

Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.

Career Progression

On successful completion, graduates will possess the necessary business, marketing and digital skills and tools to work in a wide variety of positions across diverse corporate settings in roles such as: International Marketing Manager, Digital Influencer, Online Content Writer, Social Media Manager, Global Sales and Logistics, App and Web Site Designer, Human Resource Management, International Public Relations and Advertising, Market Research, and Executive Management. 

Further Research

College Link > US843 - Digital Marketing

Colleges often have information about the course on their own website, along with other useful information relating to the college. (Note: Not always available)

Qualifax
Qualifax Course Page

Qualifax is the National Learners Database. (Note: Link not always available)

DISCLAIMER: These links are to official sources of information for this course - we accept no responsibility for the information on them.

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