Course Summary
Marketing helps you understand where, when, and how to spend your marketing budget to the greatest effect; how to plan market research, develop strategic marketing plans, and create persuasive communications, while considering the needs of a multicultural, international business environment; and how marketing fits into the operations and strategy of a firm as a whole. You will also gain insights into Business as a whole, taking key modules in Management to complement your Marketing studies.
College Link
Career Sectors
This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.
Language Options
Language options with this course
The following language options are available to study as part of this programme:
Availability of modules will be subject to timetable, places available and module requirements, more information can be found at the Maynooth Electives page.
Availability of modules will be subject to timetable, places available and module requirements, more information can be found at the Maynooth Electives page.
Availability of modules will be subject to timetable, places available and module requirements, more information can be found at the Maynooth Electives page.
Availability of modules will be subject to timetable, places available and module requirements, more information can be found at the Maynooth Electives page.
Availability of modules will be subject to timetable, places available and module requirements, more information can be found at the Maynooth Electives page.
Availability of modules will be subject to timetable, places available and module requirements, more information can be found at the Maynooth Electives page.
Availability of modules will be subject to timetable, places available and module requirements, more information can be found at the Maynooth Electives page.
Availability of modules will be subject to timetable, places available and module requirements, more information can be found at the Maynooth Electives page.
Availability of modules will be subject to timetable, places available and module requirements, more information can be found at the Maynooth Electives page.
* Time abroad utilising this language
Disclaimer: Details subject to change - always check with the college.
Entry Requirements
Disclaimer: Details subject to change - If this is a course you are considering applying for you should check on the Colleges' website to ensure you have the latest entry requirements information.
To view Mature Entry requirements, or alternative requirements, please visit Qualifax or the Colleges' website
If you believe the data above to be incorrect, please let us know at [email protected] - thank you.
QQI / FET Links
PLC courses leading to the following QQI Major Awards may be used for entry into this course.
Search for PLC Courses offering these awards
(Click on the Codes)
Note: Information for 2025 Entry | |
Award Code | Award Title |
5M0528 | Media Production |
5M0529 | Software Development |
5M0536 | Computer Systems and Networks |
5M0828 | eBusiness |
5M1761 | Intellectual Disability Practice |
5M18294 | Office Informatics |
5M18518 | Media Production |
5M18519 | Film and Television Production |
5M1995 | Graphic Design |
5M1997 | Office Administration |
5M2009 | Early Childhood Care and Education |
5M2011 | Music |
5M20599 | Music |
5M2067 | Information Processing |
5M2069 | Marketing |
5M2073 | Language and European Studies |
5M2102 | Business Studies |
5M2110 | Security Studies |
5M2111 | International Trade |
5M2146 | Multimedia Production |
5M2149 | Sound Production |
5M2154 | Cultural and Heritage Studies |
5M2155 | Creative Media |
5M2181 | Applied Social Studies |
5M2464 | Journalism |
5M2468 | Business Administration |
5M2786 | Community Care |
5M3050 | Community Development |
5M3114 | General Studies |
5M3371 | Horsemanship |
5M3635 | Education and Training |
5M3782 | Health Service Skills |
5M3789 | Legal Studies |
5M3807 | Laboratory Techniques |
5M4339 | Healthcare Support |
5M4349 | Nursing Studies |
5M4468 | Community Health Services |
5M4511 | Radio Production |
5M4732 | Youth Work |
5M5011 | Tourism with Business |
5M5028 | Applied Ecology |
5M5048 | Creative Media |
5M5146 | Sports, Recreation and Exercise |
5M5158 | Film and Television Production |
5M5162 | Media Engineering |
5M5163 | Theatre Performance |
5M5267 | Food Science |
6M0691 | Software Development |
6M18534 | Film and Television Production |
6M2007 | Early Childhood Care and Education |
6M20602 | Music |
6M20866 | Accounting |
6M2115 | Supervisory Management for Manufacturing |
6M2218 | Social and Vocational Integration |
6M2263 | Inclusive Education and Training |
6M3115 | Information, Advice and Advocacy |
6M3566 | Drama |
6M3618 | Arts Administration |
6M3674 | Community Development |
6M4587 | Management |
6M4749 | Leisure Facility Supervisory Management |
6M4978 | Health Services Supervisory Management Skills |
6M4985 | Business |
6M5012 | Tourism with Business |
6M5013 | Administration |
6M5014 | International Contact Centre Service |
6M5128 | Classical Acting |
6M5130 | Media Production |
6M5132 | Multimedia |
6M5147 | Sports, Recreation and Exercise |
6M5149 | Broadcasting |
6M5159 | Film and Television Production |
6M5545 | Cartoon Animation |
Points Calculator for QQI Awards:
Details of the QQI scoring system and a points calculator can be found HERE
The Student
Career Interests
This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Administrative
Administrative people are interested in work that offers security and a sense of being part of a larger process. They may be at their most productive under supervisors who give clear guidelines and while performing routine tasks in a methodical and reliable way.
They tend to enjoy clerical and most forms of office work, where they perform essential administrative duties. They often form the backbone of large and small organisations alike. They may enjoy being in charge of office filing systems, and using computers and other office equipment to keep things running smoothly. They usually like routine work hours and prefer comfortable indoor workplaces.
Creative
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
Career Progression
Marketing graduates have a wide variety of career choices open to them. They can work for specialist marketing organisations or, indeed, work in any sector or industry as a marketing executive.
As you study marketing, you will gain knowledge and skills that can help you in any business-related career because you will understand the importance of the view of the final customer. As a marketer, you will see products and services from their inception right through to their use by the final consumer and have input every step of the way.
Further Research
DISCLAIMER: These links are to official sources of information for this course - we accept no responsibility for the information on them.