Course Summary
In this course, you can acquire the knowledge, skills and competencies you need to function as a high-calibre marketing professional, both nationally and internationally. You’ll be able to communicate and articulate a company’s vision, using digital and traditional marketing communication methods, and to design and implement marketing strategies and plans to ensure success.
Students will be well prepared for a role on a marketing team, whether in a small firm, a large corporation or a not-for-profit organisation. The modules introduce students to the study of consumer behaviour, marketing research, marketing communications, financial management, international marketing, digital marketing and web design.
College Link
Career Sectors
This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.
Language Options
Language options with this course
The following language options are available to study as part of this programme:
* Time abroad utilising this language
Disclaimer: Details subject to change - always check with the college.
Entry Requirements
Disclaimer: Details subject to change - If this is a course you are considering applying for you should check on the Colleges' website to ensure you have the latest entry requirements information.
To view Mature Entry requirements, or alternative requirements, please visit Qualifax or the Colleges' website
If you believe the data above to be incorrect, please let us know at [email protected] - thank you.
QQI / FET Links
This course will accept Any QQI Level 5 or 6 Major Award as an entry requirement.
Click on the link below to find PLC courses that also relate to this career sector. Note you can view more courses by adjusting the filters on the listings page.
Note: Information for 2024 Entry |
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Points Calculator for QQI Awards:
Details of the QQI scoring system and a points calculator can be found HERE
The Student
Career Interests
This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Creative
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
Career Progression
Graduate Job Titles: Manager, Sales Manager, Business Development Executive, Bank Official, Consultant, Administrator, Account Manager, Marketing Executive, and Marketing Manager.
Further Research
DISCLAIMER: These links are to official sources of information for this course - we accept no responsibility for the information on them.
