DEV SITE ..48
ATU Donegal (formerly LYIT)
ATU Donegal (formerly LYIT)
Course Code
AU302
Zone
Level
NFQ Type
Major
Duration
3 Years
Attendence
Full Time
CAO Points 2022
307
Points Change

Course Summary

This new marketing with online technologies degree responds to the disruption that has taken place in the marketing discipline. It seeks to develop marketing graduates that are equipped with the requisite skills for Industry 4.0 recognising that marketing graduates must now possess the requisite skills for the dynamic digitised economy. The aim of this programme is to equip learners with the capabilities to excel in the dynamic and global marketing environment. It will develop marketing graduates who are innovative in their approach, and have the capacity to act as catalysts for marketing growth in organisations. 

College Link

College Link > AU302 - Marketing with Online Technologies (Letterkenny campus)

Colleges often have information about the course on their own website, along with other useful information relating to the college. (Note: Not always available)


Career Sectors

This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.

Language Options

* Time abroad utilising this language

Disclaimer: Details subject to change - always check with the college.

Entry Requirements

Disclaimer: Details subject to change - If this is a course you are considering applying for you should check on the Colleges' website to ensure you have the latest entry requirements information.

To view Mature Entry requirements, or alternative requirements, please visit Qualifax or the Colleges' website

If you believe the data above to be incorrect, please let us know at [email protected] - thank you.

QQI / FET Links

This course will accept Any QQI Level 5 or 6 Major Award as an entry requirement.

Click on the link below to find PLC courses that also relate to this career sector. Note you can view more courses by adjusting the filters on the listings page.

Note: Information for 2024 Entry

View Courses (Filtered by Career Sector)

Points Calculator for QQI Awards:
Details of the QQI scoring system and a points calculator can be found  HERE

The Student

Career Interests

This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.

Enterprising

Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.

Career Progression

The main employers are: Multinationals, Public Sector, SMEs, Start-up Businesses.

Graduate careers typically include: Brand Communications Specialist, Brand Manager, Campaign Marketing Manager, Consumer Insights Analyst, Consumer Planning & Insights Executive, Content Marketing Executive, Digital Marketing Manager, Market Research Analyst, Marketing Manager, Sales & Marketing Manager, and Social Media Analyst.

Further Research

College Link > AU302 - Marketing with Online Technologies (Letterkenny campus)

Colleges often have information about the course on their own website, along with other useful information relating to the college. (Note: Not always available)

Qualifax
Qualifax Course Page

Qualifax is the National Learners Database. (Note: Link not always available)

DISCLAIMER: These links are to official sources of information for this course - we accept no responsibility for the information on them.

College Profile

College News

Cyberpsychology at ATU Donegal: Gain an understanding of the psychology of digital technologies
Posted by ATU Donegal (formerly LYIT)
Higher Education Course of the Week – AU221: Tourism and Hospitality Operations at ATU Donegal
Posted by ATU Donegal (formerly LYIT)
New Digital Healthcare Course
Posted by ATU Donegal (formerly LYIT)
Are you good with your hands? Explore ATU Connemara’s four year programme in Furniture Design and Manufacture
Posted by ATU Donegal (formerly LYIT)

College Events

October
21
12:00 PM
Careers Fair 2024
ATU Donegal (formerly LYIT)
November
14
9:00 AM
Open Day - Letterkenny Campus
ATU Donegal (formerly LYIT)
January
22
12:00 AM
Open Evening - Letterkenny Campus
ATU Donegal (formerly LYIT)
March
01
12:00 AM
Spring Open Day - Letterkenny Campus
ATU Donegal (formerly LYIT)
May
01
12:00 AM
Open Evening - Donegal
ATU Donegal (formerly LYIT)
Close