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CAO (Higher Education - HET)

Degree - Honours Bachelor

Tourism & Digital Marketing

TU Dublin - Grangegorman
TU Dublin - Grangegorman
Course Code
TU953
Zone
Level
NFQ Type
Major
Duration
4 Years
Attendence
Full Time
CAO Points 2022
290
Points Change

Course Summary

Tourism is one of the world’s largest industries worldwide and is forecasted to be one of the fastest-growing global sectors, with exciting career opportunities.

This course focuses broadly on business and management subjects and more specifically on digital tourism marketing, to reflect the changing needs of the industry in light of technological advances.

College Link

College Link > TU953 - Tourism & Digital Marketing

Colleges often have information about the course on their own website, along with other useful information relating to the college. (Note: Not always available)

College Virtual Tour

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Career Sectors

This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.

Language Options

* Time abroad utilising this language

Disclaimer: Details subject to change - always check with the college.

Entry Requirements

Disclaimer: Details subject to change - If this is a course you are considering applying for you should check on the Colleges' website to ensure you have the latest entry requirements information.

To view Mature Entry requirements, or alternative requirements, please visit Qualifax or the Colleges' website

If you believe the data above to be incorrect, please let us know at [email protected] - thank you.

QQI / FET Links

PLC courses leading to the following QQI Major Awards may be used for entry into this course.

Search for PLC Courses offering these awards
(Click on the Codes)

Note: Information for 2024 Entry
Award Code Award Title
5M2069 Marketing
5M2083 Hospitality Operations
5M2102 Business Studies
5M5011 Tourism with Business

Points Calculator for QQI Awards:
Details of the QQI scoring system and a points calculator can be found  HERE

The Student

Career Interests

This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.

Enterprising

Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.

Administrative

Administrative people are interested in work that offers security and a sense of being part of a larger process. They may be at their most productive under supervisors who give clear guidelines and while performing routine tasks in a methodical and reliable way.

They tend to enjoy clerical and most forms of office work, where they perform essential administrative duties. They often form the backbone of large and small organisations alike. They may enjoy being in charge of office filing systems, and using computers and other office equipment to keep things running smoothly. They usually like routine work hours and prefer comfortable indoor workplaces.

Creative

Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.

Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.

Career Progression

The course is designed to enable graduates to gain employment in challenging positions in tourism marketing and sales roles. Graduates with marketing competence and digital expertise can expect to find employment in marketing in tourism enterprises such as tourism co-operatives, national and regional tourism organisations, hotels, visitor centres, online booking companies, travel sector, self-employment, technology management, community development, and public sector support.

Further Research

College Link > TU953 - Tourism & Digital Marketing

Colleges often have information about the course on their own website, along with other useful information relating to the college. (Note: Not always available)

Qualifax
Qualifax Course Page

Qualifax is the National Learners Database. (Note: Link not always available)

DISCLAIMER: These links are to official sources of information for this course - we accept no responsibility for the information on them.

College News

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College Events

October
03
9:00 AM
Guidance Counsellor Seminar
TU Dublin - Grangegorman
April
25
10:00 AM
CAO Open Day - Grangegorman Campus
TU Dublin - Grangegorman
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