Course Summary
Course Category: Northern Ireland (HET) - Apply through UCAS
The overarching aim of the BSc (Hons) Marketing course is to provide specialist education in the discipline of marketing which will immerse and engage students in an academically challenging and stimulating educational experience; and, produce dynamic graduates who are intellectually competent and vocationally prepared to build and develop professional marketing careers.
College Link
Career Sectors
This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.
Language Options
Entry Requirements
UCAS Tariff Points: 112
or
UCAS Grades:
Leaving Cert entry requirements:
112 UCAS Tariff Points to include a minimum of five subjects (four of which must be at Higher Level).<br /><br />English and Maths at O4/H6 or above.<br />
<h4>QQI Level 5 entry requirements:</h4>
<p>2 Distinctions and 6 Merits</p>
<p>Refer to course page for required subjects to be taken at unit level.</p>
Leaving Cert Grades and UCAS Points
The following table may help you calculating your Leaving cert grades into UCAS points:
If you believe the data above to be incorrect, please let us know at [email protected] - thank you.
QQI / FET Links
Points Calculator for QQI Awards:
Details of the QQI scoring system and a points calculator can be found HERE
The Student
Career Interests
This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Career Progression
BSc (Hons) Marketing graduates have been employed as marketing analysts, brand ambassadors, marketing officers/assistants, market researchers, business development managers, customer service representatives, management consultants, advertising executives, sales representatives and project assistants. Typical employers include, L'Oreal, The Hastings Group, PWC, Randox, Marks and Spencer (Head Office), Tesco (Head Office), Diageo, Mintel, Belfast Telegraph, Northern Ireland Chamber of Commerce and Power NI. Honours graduates are also well positioned to avail of the Ulster Business School's full and/or part time postgraduate learning opportunities. For example, the Department's postgraduate portfolio currently includes Masters programmes in Marketing and Business Development and Innovation.
