Course Summary
Course Category: PLC (Further Education - FET) - Apply directly to College
The focus of this course is to equip the learner with the practical Marketing and Creative Media skills to work in the expanding Digital Marketing and Content Production sector in Ireland.
Whether you are a complete beginner or a graduate looking to gain a solid grounding in digital skills, this course will provide you with an introduction to key digital specialisms including Social Media Marketing, SEO and Content Development skills.
The course is practical and you will work on case studies and projects, as well as hearing from guest speakers from industry. Work placement is an integral part of this course, and you will have an opportunity to complete your work placement in large commercial media and podcasting companies. If you are interested you can complete a fully funded Erasmus+ work placement in Media companies in Malta, Spain and Finland which are arranged by BCFE.
Course Details
This course prepares you for working in the following Career Sectors:
What will you study?
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Digital Marketing 5N1364
Public Relations 5N1405
Graphic Design Skills 5N1978
Advertising 5N0748
Writing Skills for Journalism 5N2435
Multimedia Authoring 5N1299
Work Experience 5N1356
Media Analysis 5N1298
Communications 5N0690
Important
- Colleges may add/remove modules to keep the course updated and to meet demands.
- Almost all PLC courses have a Work Experience module, which requires students to find their own placement in an area directly related to their course.
Progression to CAO Courses
Higher Education Links Scheme (HELS)
This course leads to a QQI Major Award, and provides progression opportunities to a number of Higher Education courses, including those in the CAO.
To view CAO courses to which this award provides a possible progression route, click below:
| QQI Code |
| 5M5048 |
To calculate Points based on your QQI award results, use the PLC Points Calculator.
The Student - Career Interests
This course is typically suited for people with the following Career Interests:
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Creative
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
Further Research
National Statistics for this Award (All Ireland)
The following data provides general information about this Award from colleges across Ireland.
Disclaimer: These links are to web sites outside of CareersPortal and we accept no responsibility for the information on them.