Course Summary
Course Category: PLC (Further Education - FET) - Apply directly to College
The Course will teach learners the fundamental skills in Social and Digital Media, as well as web design and Entrepreneurial skills. It will be underpinned by very practical applications including Marketing and Public Relations. Students will study up to date content in topical areas such as marketing research, marketing planning, promotional methods, social media marketing, search engine optimization, digital advertising, and effective public relations. Students will be eligible to apply for progression through the CAO to various Business and Marketing courses including TU Dublin, IADT and NU Maynooth.
Course Details
This course prepares you for working in the following Career Sectors:
What will you study?
-
Advertising
Communications
Digital Marketing
Public Relations
Media Analysis
Writing Skills
Web Authoring
PPD/Work Experience
Word Processing
Maths (Optional)
European Language (Optional)
Important
- Colleges may add/remove modules to keep the course updated and to meet demands.
- Almost all PLC courses have a Work Experience module, which requires students to find their own placement in an area directly related to their course.
Progression to CAO Courses
Higher Education Links Scheme (HELS)
This course leads to a QQI Major Award, and provides progression opportunities to a number of Higher Education courses, including those in the CAO.
To view CAO courses to which this award provides a possible progression route, click below:
| QQI Code |
| 5M5048 |
To calculate Points based on your QQI award results, use the PLC Points Calculator.
The Student - Career Interests
This course is typically suited for people with the following Career Interests:
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Further Research
National Statistics for this Award (All Ireland)
The following data provides general information about this Award from colleges across Ireland.
Disclaimer: These links are to web sites outside of CareersPortal and we accept no responsibility for the information on them.
Career Progression
This course will teach students the fundamental skills of working with social media or public relations. Students can set up their own social media blog or decide to progress into a marketing or public relations department. It will be underpinned by very practical applications to include web design, marketing as well as entrepreneurial skills.