Course Summary
Course Category: PLC (Further Education - FET) - Apply directly to College
Marketing businesses online in Ireland has seen remarkable growth since Covid 19 as more customers are shopping online. You will learn the latest social media, design, marketing and AI skills on this course as more businesses shift to online payments and digital advertising for products and services. Land a career as a sought-after Digital Marketing Executive, shaping the online and social media presence of diverse businesses, agencies and charities.
Course Details
This course prepares you for working in the following Career Sectors:
What will you study?
-
Marketing Practice
Advertising
Digital Marketing
Public Relations
Accountancy Manual & Computerised
Behavioural Studies
Work Experience
Applied Economics
Communications
Maths (elective)
Important
- Colleges may add/remove modules to keep the course updated and to meet demands.
- Almost all PLC courses have a Work Experience module, which requires students to find their own placement in an area directly related to their course.
Progression to CAO Courses
Higher Education Links Scheme (HELS)
This course leads to a QQI Major Award, and provides progression opportunities to a number of Higher Education courses, including those in the CAO.
To view CAO courses to which this award provides a possible progression route, click below:
| QQI Code |
| 5M2069 |
To calculate Points based on your QQI award results, use the PLC Points Calculator.
The Student - Career Interests
This course is typically suited for people with the following Career Interests:
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Creative
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
Further Research
National Statistics for this Award (All Ireland)
The following data provides general information about this Award from colleges across Ireland.
Disclaimer: These links are to web sites outside of CareersPortal and we accept no responsibility for the information on them.
Career Progression
Employment opportunities open to graduates include:
Business Management | Social Media Management for Business| eBusiness| Digital Marketing Executive| Public Relations | Sales & Advertising | Independent Marketing Consultancy | Market Research | Entrepreneurship | Marketing Agencies | AI Marketing Strategist