Course Summary
Course Category: PLC (Further Education - FET) - Apply directly to College
Would you like to work as a Social Media Influencer? Do you have expertise in a niche area and are interested in learning digital skills that can broaden your employment opportunities? Social Media Influencers are increasingly being employed by organisations as an element of their marketing strategy. Strategic digital communication is essential in today’s business environment to effectively reach huge audiences and influence them to make purchases based on their recommendations. Social Media Influencers are active in many niche areas including in the Hair & Beauty Industry, Fashion and Sports. If you have expertise in any of these fields, then you can use that expertise to engage with large numbers of social media followers to market various goods and services based on brand collaborations and become a Social Media Influencer.
On this course, you will learn the fundamentals of marketing, how to engage with your audience, and how social media platforms such as Facebook, Instagram, TikTok, Twitter and Podcasting can help achieve marketing goals. The course covers content creation, attracting followers, building blogs, creating videos and developing a YouTube channel. It will provide you with a strong foundation in the skills necessary to work independentlyor as part of a marketing team.
Course Details
This course prepares you for working in the following Career Sectors:
What will you study?
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Digital Marketing
Digital Photography
Digital Editing
Digital Movie Processing
Media Analysis
Computer Illustrated Graphics
Behavioural Studies
Communications
Work Experience
Important
- Colleges may add/remove modules to keep the course updated and to meet demands.
- Almost all PLC courses have a Work Experience module, which requires students to find their own placement in an area directly related to their course.
Progression to CAO Courses
Higher Education Links Scheme (HELS)
This course leads to a QQI Major Award, and provides progression opportunities to a number of Higher Education courses, including those in the CAO.
To view CAO courses to which this award provides a possible progression route, click below:
| QQI Code |
| 5M5048 |
To calculate Points based on your QQI award results, use the PLC Points Calculator.
The Student - Career Interests
This course is typically suited for people with the following Career Interests:
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Creative
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
Further Research
National Statistics for this Award (All Ireland)
The following data provides general information about this Award from colleges across Ireland.
Disclaimer: These links are to web sites outside of CareersPortal and we accept no responsibility for the information on them.
Career Progression
As a graduate of this course, you can pursue careers in a range of areas including:
- Social Media Influencer
- Social Media Executive
- Digital Marketing
- Sales/Marketing
- Advertising
- Online Business