Course Summary
Digital marketing permeates through every industry sector and career progression in any organisation will require graduates to have not only skills in their relevant fields but also the digital marketing skills to operate effectively in the modern workplace. This programme is built on a multidisciplinary foundation, with a focus on data analytics, software implementation and marketing using new disruptive technologies and is set against the backdrop of the global nature of business in the 21st Century.
College Link
Career Sectors
This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.
Entry Requirements
OR
1. A minimum 2.2 honours bachelor degree (Level 8) in a non-business discipline with considerable experience and/or ability, evidenced by an RPL portfolio of prior experience and learning
OR
1. Equivalent qualifications. Applicants with equivalent qualifications on the European and international frameworks will also be considered. International students must evidence a proficiency in English language, for example IELTS 6.0. An interview may form part of the selection process.
Application Details
Commencing in September
Fees
The Student
Career Interests
This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Creative
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
Career Progression
Noting the increased spend on digital marketing discussed earlier, we are seeing a huge demand for our graduates. Skills shortages and salary hikes can be seen in specialist areas like e-commerce, PPC, SEO and data analysis. Considering Covid and Brexit, Enterprise Ireland has been encouraging businesses who export abroad to go online and enter new markets and reduce dependency on the UK. We expect this will impact marketing recruitment this year as exporting businesses begin to increase their presence online.
Career opportunities for graduates include:
• Digital Marketing Executive
• E-commerce Operations
• Digital Support Executive
• Digital Marketing Specialist
• Marketing and Communication Officer
• Inbound Marketing Specialist
• Senior Digital Client Manager
• Affiliate Marketing Manager
Upon successful completion of this programme, graduates have the opportunity to complete Level 9/10 programmes here at TUS or elsewhere.