Course Summary
The MSc Digital Marketing is strongly connected to industry and what is happening in marketing today. The programme develops the critical and analytical capabilities of participants through a series of modules that engages them with not only the latest research, but also key insights from the practice of digital marketing.
College Link
Career Sectors
This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.
Entry Requirements
Candidates with a minimum 2.2 grade honours (level 8) degree in any discipline who can demonstrate significant experience in digital marketing will also be considered.
In exceptional circumstances consideration will be given to candidates who do not hold a primary degree, but who do have at least 10 years' relevant work experience at least 3 of which must be in a management position in digital marketing. This is done through the Maynooth University Procedure for Non-Standard Entrants and Recognition of Prior Learning.
International applicants must have a recognised primary degree in business which is considered equivalent to Irish university primary degree (Level 8) at 2.2. Candidates with a minimum 2.2 grade honours (level 8) degree in any discipline who can demonstrate significant experience in digital marketing will also be considered.
Applicants must have a recognised primary degree which is considered equivalent to Irish university primary degree level.
Minimum English language requirements:
Applicants for whom English is not their first language are required to demonstrate their proficiency in English in order to benefit fully from their course of study. For information about English language tests accepted and required scores, please see here. The requirements specified are applicable for both EU and International applicants.
Maynooth University's TOEFL code is 8850
Application Details
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The Student
Career Interests
This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Creative
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
Career Progression
At its essence digital marketing is still marketing. Marketing requires that marketers understand customer needs and wants and ultimately marketing needs to work across the entire organisation to mobilise efforts to present the company and its products and services to current and potential customers. This applies across all organisations of all sizes in all sectors. While digital marketing has a strong place in the world of the consumer, usage is growing in the business-to-business environment, and there is significant adoption by government and governmental organisations. This opens a wide variety of careers for graduates of a Digital Marketing degree
Graduates can expect to work in such roles as marketing manager, digital marketing specialist, marketing analyst, social media manager, and many more.