Course Summary
Students are given a thorough grounding in current theoretical brand management concepts, marketing models, and tools, as well as new ways of analysing, assessing and developing brand strategies, campaigns and insights.
College Link
Career Sectors
This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.
Entry Requirements
Non-business graduates with relevant work experience may apply on the basis of their experiential learning. Please contact the admissions team to find out more.
Accreditation of Prior Learning and Prior Experience (APL/APEL)
The Graduate Business School welcomes applications from those with prior academic and/or professional learning experience which may be relevant to the PGDip in Global Brand Management programme. Applicants who wish for their prior academic and/or professional learning experience to be considered are requested to indicate this at the time of application and we will be happy to examine all of the relevant documentation accordingly.
English Language
Students who are not native English speakers will be required to provide proof of English language proficiency. A minimum score of IELTS 6.5, 575 TOEFL or equivalent is required.
Griffith College is accepting the online Duolingo English Test (DET) as valid proof of English proficiency. Please see here for further details.
Application Details
How to Apply
Applicants should apply directly to Griffith College.
As part of your application, you may be asked to provide supporting documents, including:
• Proof of ID (passport)
• Undergraduate Degree Award and Transcripts
• Up to date and detailed CV
• Documents supporting funding eligibility
If applicable:
• Translation of both degree award and transcripts
• Current GNIB
• Proof of English proficiency
Intake Dates
We run one intake for this course, commencing as follows:
Autumn: September*
*subject to sufficient numbers.
Fees
The Student
Career Interests
This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Social
The Social person's interests focus on interacting with the people in their environment. In all cases, the Social person enjoys the personal contact with other people in preference to the impersonal dealings with things, data and ideas found in other groups.
Many will seek out positions where there is direct contact with the public in some advisory role, whether a receptionist or a counsellor. Social people are motivated by an interest in different types of people and like diversity in their work environments. Many are drawn towards careers in the caring professions and social welfare area, whilst others prefer teaching and other 'informing' roles.
Career Progression
On completion of the Level 9 Postgraduate Diploma in Global Brand Management, students may progress onto the MSc dissertation stage of the programme.
You can contact our admissions team to discuss what progression options are available to you.
Career Progression
Through the Postgraduate Diploma in Global Brand Management, you will have gained valuable professional experience, built a strong foundation of communication and presentation skills, and covered a diverse range of topics.
There are a wide range of career options for our graduates including:
• Brand Advertising Manager
• Sales and Marketing Executive
• HR Manager
• Market Research Manager
• Business Development Executive
• Business Analyst
• Product Manager
• Operations Manager
• Market Research Analyst
• Employer Brand Communications Manager
Duration
The Postgraduate Diploma in Global Brand Management will consist of two/three semesters that will take place over 12 to 18 months.
Full-time
The full-time programme is delivered over two semesters and classes will take place Monday-Friday, between 9am and 6pm.
Part-time
The part-time programme is delivered over three semesters. Each semester will follow this structure:
• Initial six weeks – three evenings per week, 6.30pm-9pm; online
• Following six weeks – three weekend workshops, Saturday 10am-4pm (subject to change); on campus.