Course Summary
This course is designed to build advanced skills in Digital Marketing, whilst developing leadership and strategy skills to advance your career. You will understand how to make data-driven decisions, devise and implement a successful digital strategy and use innovative marketing strategies to drive business growth. * Subject to course validation.
College Link
Career Sectors
This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.
Entry Requirements
Applicants must meet the minimum requirements for entry which are:
• A Bachelor’s degree (minimum 2nd class honours) or relevant work experience ( minimum of 3 years). If English is not your first language you may be required to show proficiency in English through an IELTS (Academic)/BPP English Language Test level 6.5 overall with a minimum of 6.0 in no more than 2 components, or equivalent, is the minimum requirement.
• If you do not meet these requirements our learning advisors can recommend the best course to suit your level and skills.
Application Details
Enrollment Deadline: September 1st
How do I apply?
• To apply for this diploma, you must complete an application form along with a copy of your degree transcript. The transcript is a document from your university which outlines your academic history, course studied, grades achieved and date of graduation. This can be requested from your university, if you do not have a copy.
• All applications and supporting documentation are reviewed by BPP University’s Admissions Board, prior to places being offered on the postgraduate diploma programme.
The course commences on the 1st of May, 1st of September and 1st of January.
Fees
3 installments: €2,012/per month
The Student
Career Interests
This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Creative
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
Career Progression
Duration
This Postgraduate Diploma in Digital Marketing is a part time program which will run over a period of 4 terms, and each term consists of 15 weeks. You will have further weeks for assessment preparation and submission leading into holiday weeks before the next term starts.
How will the courses be delivered?
Our courses are self-directed and delivered online via our cutting edge platform MyDMI. Each course also comes with interactive content via live webinars, community forums, tutor support and more.