Course Summary
The MSc Strategic Marketing is focussed on developing high level knowledge and skills in marketing. Marketing is more than just an organisational function. It is a customer-centric, enterprise-wide set of processes, systems, and activities that connect firms and customers in a dynamic global marketplace.
College Link
Career Sectors
This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.
Entry Requirements
International applicants must have a recognised primary degree in business which is considered equivalent to Irish university primary degree level at 2.2.
The requirements specified are applicable for both EU and non-EU applicants.
Minimum English language requirements:
Applicants for whom English is not their first language are required to demonstrate their proficiency in English in order to benefit fully from their course of study. For information about English language tests accepted and required scores, please see here. The requirements specified are applicable for both EU and International applicants.
Maynooth University's TOEFL code is 8850
Application Details
Fees
The Student
Career Interests
This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Creative
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
Career Progression
This program equips graduates with an in-depth understanding of modern customer behavior and marketing strategies applicable to both private and public sector businesses. It offers a strategic view on a range of organizational challenges, including big data, social media, globalization, and evolving customer trends, preparing graduates for advanced career paths. The curriculum's emphasis on high-level marketing expertise, understanding of global market dynamics, relationship management, international sales, and data analytics makes graduates ideal candidates for roles such as Marketing Manager, Brand Manager, Market Research Analyst, Sales Manager, Customer Relationship Manager, Business Development Manager, Product Manager, and Data Analyst/Marketing Analyst.
Key features of the program include engagement with live case studies involving real companies, a focus on international selling a crucial national objective as emphasized by recent Enterprise Ireland reports and a strong emphasis on developing analytical skills. Additionally, the program includes a core module dedicated to your personal career development. For full-time participants, the program offers a range of capstone options including the Work Placement, Business Consulting Project, or Thesis, ensuring a comprehensive experience tailored to individual career goals. Part-time participants have the opportunity to engage in the Business Consulting Project or Thesis. These capstone elements are highly valued by employers as they demonstrate your ability to apply academic learning in a professional context, preparing you for strategic roles in marketing and related fields.