Course Summary
Digital Marketing. With this trend set to continue, and an ever-widening set of tools available, MTU offers an innovative MSc in Digital Marketing Strategy. MTU has developed a strong track record in providing short Digital Marketing programmes over the last few years and has found the level of expertise and insight developed through such programmes to be unparalleled.
College Link
Career Sectors
This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.
Entry Requirements
Degree-holders from non-cognate areas will be considered provided that these candidates can demonstrate significant relevant industrial experience.
Application Details
APPLICATION DEADLINE 7th September 2023
Fees
The Student
Career Interests
This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Creative
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
Career Progression
Duration
2 Years, Part-time, Online. or 1 Year Full Time
Part-time: 4 semesters as an online programme.
This part-time programme takes place over four semesters and includes the flexibility required by those with busy lifestyles. The first semester involves four mandatory modules (that comprise the Certificate in Digital Marketing). This semester gives students an excellent grounding in the essential skills and knowledge of Digital Marketing.
Course Delivery
Full-time: 3 semesters at the MTU Bishopstown Campus.
MTU’s full-time MSc Digital Marketing Strategy takes place over 3 semesters (semester 1 September – December, semester 2 January – May and semester 3 June – August). During semester 3, students will work on their applied digital marketing project. This project is guided by MTU academics and has a very strong practical focus.
The programme gives students an excellent grounding in the essential skills and knowledge of Digital Marketing and has a strong focus on developing digital strategy throughout.
The Master’s allows each student to choose the combination of elective modules that suits them, while the innovative professional development module offers some learning flexibility within the programme.