Course Summary
The MSc in Consumer Psychology is a dynamic, employment and skills-focused programme suitable for recent graduates or current professionals. You will learn how to investigate and enhance the experiences of consumers including retail consumers, service users, employees, clients and more.We also train you to identify and communicate decision-grade information and tangible solutions to a variety of stakeholders.
College Link
Career Sectors
This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.
Entry Requirements
Applicants will require a NQAI Level 8 degree, or equivalent, with a minimum classification of 2.2 in BA or BSc Psychology with Graduate Basis Membership of the Psychological Society of Ireland OR 2.1 or above in a psychology-related discipline. Graduates from other disciplines (e.g. Commerce, Accounting, Economics, Data Science, Mathematics, Marketing, or Business) whose degrees contain at least one module of taught statistics, mathematics and/or research methods and have a 2.1 or above can also apply.
Application Details
WHEN TO APPLY: University of Galway does not set a deadline for receipt of applications (with some exceptions). Offers will be issued on a continuous basis.
Next start date September 2024
Fees
€10,140 p.a. (including levy) 2024/25
Fees: Tuition
€10,000 p.a. 2024/25
Fees: Student levy
€140 p.a. 2024/25
Fees: Non EU
€18,500 p.a. (€18,640 including levy). 2024/25
PGDip: EU: €10,140 p.a. (including levy); Non EU €18,640 p.a. (including levy) 2024/25
Postgraduate students in receipt of a SUSI grant – please note an F4 grant is where SUSI will pay €4,000 towards your tuition (2024/25). You will be liable for the remainder of the total fee. A P1 grant is where SUSI will pay tuition up to a maximum of €6,270. SUSI will not cover the student levy of €140.
Postgraduate fee breakdown = Tuition (EU or NON EU) + Student levy as outlined above.
The Student
Career Interests
This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.
Social
The Social person's interests focus on interacting with the people in their environment. In all cases, the Social person enjoys the personal contact with other people in preference to the impersonal dealings with things, data and ideas found in other groups.
Many will seek out positions where there is direct contact with the public in some advisory role, whether a receptionist or a counsellor. Social people are motivated by an interest in different types of people and like diversity in their work environments. Many are drawn towards careers in the caring professions and social welfare area, whilst others prefer teaching and other 'informing' roles.
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Career Progression
Industry is more data-focused than ever before. However, as the amount of data is increasing, it becomes ever more difficult to extract relevant signal from irrelevant noise. Some companies feel that they are “drowning in data”. McKinsey in May 2011 pointed out that only 20% of the data collected by companies is unique and the rest is duplicated. Every second, the haystack gets bigger and the needles are harder to find.
Many companies are "drowning in data". They need employees who understand consumers and the market in order to design tests to collect the data that matter for organisational decisions. You will refine and isolate decision-grade information. To do this, you require the combination of psychology, business and data skills provided in this programme.
Examples of the roles that graduates can obtain using this qualification include consumer psychologist, consumer research analyst, consumer planner, organisational consultant, data insights analyst, product development and design roles, sales roles—especially sales enablement and leadership.
Duration
Course code
MSC-PSY (MSc); PGDS-CPSY (PDip)