Course Summary
The MSc in Advertising and Creativity is a full-time programme with flexible pathways, designed to deliver the best practice-focused and research informed experience for our students. Graduates of the course will have the skills, knowledge and attributes required for innovation, creativity, and practical problem solving. The MSc in Advertising and Creativity is aimed at business and non-business graduates aspiring to a career in the advertising, communications and related creative industries.
College Link
Career Sectors
This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.
Entry Requirements
Minimum second class honours bachelor degree (2.2 or higher) in any discipline or equivalent third level qualification. Candidates are asked to submit a personal statement in video format which will be assessed by the programme coordinator. Videos should be no longer than 5 minutes (max) and should be emailed to [email protected]. For your video statement, just tell us your story and why you want to join our MSc in Advertising and Creativity programme. Be as creative as you dare! You will be notified of the outcome of your application within two weeks.
** If you do not yet have your final degree results this will not hinder your application as we are happy to issue conditional offer letters in such circumstances.
If English is not your first language you will need to provide evidence of your English language proficiency as detailed on our website. Applicants for this programme should have a minimum IELTS (Academic Version) English Proficiency of 6.5 overall (or equivalent) with nothing less than 6 in each component.
Note: Due to the considerable competition for our postgraduate courses satisfying the minimum entry requirement is not a guarantee of a place. Depending on the course of study applications will be assessed based on your academic grades and may also take into account your work/life experience. Applicants may also be required to attend for interview.
Application Details
Applications for courses commencing in September 2025 will open in November 2024.
Commencement Date: September 2025
Fees
Fees (Non-EU) €13,500 Total Fee
The Student
Career Interests
This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.
Creative
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Social
The Social person's interests focus on interacting with the people in their environment. In all cases, the Social person enjoys the personal contact with other people in preference to the impersonal dealings with things, data and ideas found in other groups.
Many will seek out positions where there is direct contact with the public in some advisory role, whether a receptionist or a counsellor. Social people are motivated by an interest in different types of people and like diversity in their work environments. Many are drawn towards careers in the caring professions and social welfare area, whilst others prefer teaching and other 'informing' roles.
Career Progression
There is a demand for graduates of this course as they are equipped to work in creative, connected, collaborative advertising and communications practice and related industries. Some of the opportunities available are roles in client leadership, copy and content writing, art direction, strategic planning, and media planning.
Account Manager
Strategic Planner
Marketing Executive
Account Director
Creative Technologist
Client Leadership Manager
Art Director
Designer
Social Media Manager
Junior Planner
Media Planner
Communications Executive
Digital Producer
Business Manager
Project Manager
Copy and Content writer
Copywriter
Project Lead
Duration
Mode of Study Full Time
Method of Delivery On-Campus
Schedule
Participants will take 7 modules in semester one, 6 modules in semester two, and undertake a self-directed capstone project in semester three. There are normally circa 20 to 25 contact hours per week in semester one, and circa 15 contact hours per week in semester two. The work-placement aspect of this course takes place for 2 weeks in semester two. Given the intensive nature of a one-year taught Masters' programme, and the fact that subjects are new, students are advised to keep a clear working week, and to minimize other commitments in order to participate in the course.