Course Summary
Students are given a thorough grounding in current theoretical brand management concepts, marketing models, and tools, as well as new ways of analysing, assessing and developing brand strategies, campaigns and insights.
College Link
Career Sectors
This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.
Entry Requirements
Academic Achievement
Applicants must normally hold an approved honours degree in a business and/or global brand management related discipline or equivalent qualification from an approved tertiary or professional institution. Students with or without relevant business management experience are welcome to apply.
English Language Proficiency
All applicants for whom English is not their native language must provide proof of English language proficiency to a standard of at least 6.5 in IELTS, 575 TOEFL or equivalent.
Griffith College is accepting the online Duolingo English Test (DET) as valid proof of English proficiency.
Accreditation of Prior Learning and Prior Experience (APL/APEL)
The Graduate Business School welcomes applications from those with prior academic and/or professional learning experience which may be relevant to the MSc in Global Brand Management programme. Applicants who wish for their prior academic and/or professional learning experience to be considered are requested to indicate this at the time of application and we will be happy to examine all of the relevant documentation accordingly.
Application Details
How to Apply
Applicants can Apply Online Directly.
Intake Dates:
We run two intakes for this course, commencing as follows:
Autumn: September*
Spring: February*
*subject to sufficient numbers.
Fees
The Student
Career Interests
This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Administrative
Administrative people are interested in work that offers security and a sense of being part of a larger process. They may be at their most productive under supervisors who give clear guidelines and while performing routine tasks in a methodical and reliable way.
They tend to enjoy clerical and most forms of office work, where they perform essential administrative duties. They often form the backbone of large and small organisations alike. They may enjoy being in charge of office filing systems, and using computers and other office equipment to keep things running smoothly. They usually like routine work hours and prefer comfortable indoor workplaces.
Career Progression
On completion of the Level 9 MSc in Global Brand Management students may progress onto a range of Level 10 Doctoral programmes on the National Qualifications Framework. The Postgraduate QQI validation means that your qualification is recognised not only in Ireland and Europe but throughout the world.
Career Progression
Through the MSc International Business Management in Global Brand Management, you will have gained valuable professional experience, built a strong foundation of communication and presentation skills, and covered a diverse range of topics.
There are a wide range of career options for our graduates including:
• Brand Advertising Manager
• Sales and Marketing Executive
• HR Manager
• Market Research Manager
• Business Development Executive
• Business Analyst
• Product Manager
• Operations Manager
• Market Research Analyst
• Employer Brand Communications Manager