Course Summary
The MSc Digital Marketing programme at University of Galway is uniquely designed as a specialist programme, which enables students to blend traditional marketing knowledge with the strategic, analytical and digital skills needed to enter the digital marketing workforce.
College Link
Career Sectors
This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.
Entry Requirements
Application Details
WHEN TO APPLY: University of Galway does not set a deadline for receipt of applications (with some exceptions). Offers will be issued on a continuous basis. Candidates are encouraged to apply as early as possible.
Important: non-business graduates must apply by 6 July 2023.
Next start date September 2024
Fees
€11,140 p.a. (including levy) 2024/25
Fees: Tuition
€11,000 p.a. 2024/25
Fees: Student levy
€140 p.a. 2024/25
Fees: Non EU
€19,500 p.a. (€19,640 including levy) 2024/25
Postgraduate students in receipt of a SUSI grant—please note an F4 grant is where SUSI will pay €4,000 towards your tuition (2024/25). You will be liable for the remainder of the total fee. A P1 grant is where SUSI will pay tuition up to a maximum of €6,270. SUSI will not cover the student levy of €140.
Postgraduate fee breakdown = Tuition (EU or NON EU) + Student levy as outlined above.
Note to Non EU students: Learn about the 24 month Stayback Visa here.
The Student
Career Interests
This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Creative
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
Career Progression
Graduates find employment in a wide variety of industry sectors with companies such as: Microsoft, LinkedIn, Google, Hubspot, AnswerLab, The Knot Worldwide, VHI Healthcare and Wolfgang Digital.