Course Summary
This part-time programme is aimed at non-digital marketing graduates who are looking to advance their careers by gaining a qualification in Digital Marketing.
College Link
Career Sectors
This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.
Entry Requirements
An honours degree (Level 8) in a non-digital marketing or a non-cognate discipline or approved equivalent qualification. Priority of entry will be given to applicants with a higher classification of award.
Or
Special Case Registration: Prospective participants who do not meet the entry requirements for the programme detailed above, but who may qualify for admission by meeting certain other equivalent criteria, should apply to the Department of Flexible Learning Office for consideration.
English Language: Applicants who do not have English as their first language must ensure they satisfy English Language requirements. For entry to undergraduate courses, a minimum score of 5.5 in an IELTS exam is required. For postgraduate courses, a minimum of 6.0 is required. It is the responsibility of the applicant to ensure their English proficiency meets these requirements.
Application Details
Application Deadline: TBC for 2023
Register Your Interest for September 2023: https://lit.ie/Register-Your-Interest?coursecode=LC_BDIFD_LMY
Start date: TBC
Location: Online
Fees
Register Your Interest for September 2023: https://lit.ie/Register-Your-Interest?coursecode=LC_BDIFD_LMY
The Student
Career Interests
This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Creative
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
Career Progression
Master of Business in Strategic Management & Marketing
Postgraduate Diploma in Digital Marketing and Analytics
Postgraduate Diploma in Data Analytics
Duration
Delivery
Modules are to be delivered over one year in an online learning format.
Each module comprises 1 hour recorded and 1 hour live each week
• 1 hour recorded content with class recordings uploaded on Monday evenings
• 1 hour live tutorial per each of the four modules (2 x 2) on Tuesday and Thursday evenings from 7 – 9 pm (exact times TBC prior to course commencement).