Course Summary
Public relations is strategic communications, working for an organisation or for the clients of a consultancy to engage with the audiences and stakeholders that matter to them.
College Link
Career Sectors
This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.
Entry Requirements
*** CONVERSION COURSE ***
Applications are welcome from holders of an honours bachelor’s degree with at least a 2.2, or equivalent, in any discipline. Applicants in the final year of their degree are also welcome.
The course welcomes applications from mature and other applicants who do not have an undergraduate degree and for whom recognition of prior learning, experience and career history will be taken into consideration.
Applicants for whom English is not their first language and who have not undertaken their undergraduate degree through English, should have a minimum IELTS average score of 7.5 with no component below 6.0.
Previous experience of public relations or related work is not necessary, though we’re always pleased to talk with applicants about it.
Qualified candidates will be called for interviews which take place monthly from January to June.
Application Details
Applications for courses commencing in September 2025 will open in November 2024.
Commencement Date: September 2025
Fees
Fees (Non-EU) €13,500 Total Fee
The Student
Career Interests
This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Career Progression
MAPR has become recognised by the Irish public relations industry as one of the most important sources for the recruitment of future public relations managers, and our graduates are highly in demand for their skills and attributes.
Graduates are equipped to take up full-time employment in Irish and international public relations consultancies, in-house public relations departments, and related strategic communications roles in Ireland and abroad. Recent graduates have assumed positions of responsibility in commercial and corporate public relations, as well as in public affairs where they specialise in political public relations or advocacy activities within the voluntary/NGO sector. Other specialist areas include public relations sectors as diverse as healthcare, entertainment and lifestyle, agriculture and sport. A number of our graduates have gone on to establish their own consultancies.
Duration
Mode of Study: Full Time
Method of Delivery: On-Campus