Course Summary
This programme is designed for those who want a comprehensive marketing education through exposure to key theoretical tenets coupled with reflective engagement on the interface between marketing and consumption in contemporary society.
College Link
Career Sectors
This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.
Entry Requirements
Where candidates are non-native English language speakers, certified demonstrable achievement in TOEFL English Language Competency Test will be required.
Candidates may be interviewed as part of the selection process to determine their suitability.
WHAT TO INCLUDE WITH YOUR APPLICATION:
Qualification transcripts and certificates
A copy of your birth certificate (long document)
If your qualifications have been obtained in a country where English is an official language this will suffice
If this is not available, the following additional documents must be provided:
• English translation of your qualification(s)/transcripts
AND
• English language competency certificate
GUIDELINES ON COMPLETING YOUR APPLICATION
To ensure a speedy assessment of your application, please upload the above documents with your application form.
Please title appropriately any documents you are uploading with the application form, for example "Supporting Statement", "Undergraduate Transcript", "Postgraduate Transcript", "English Language Certificate" etc.
Application Details
Preparing your Application:
1. Research your programme: Each postgraduate programme at University of Limerick is unique. Explore your course content, duration, fees, and entry requirements on ul.ie.
2. Check Eligibility: Ensure that you meet the eligibility criteria for the course you are interested in. This usually includes your undergraduate degree award, subject specialities, English language proficiency (for non-native speakers), and any specific requirements for the course.
3. Prepare Documents: Gather all the necessary documents. This typically includes your academic transcripts, CV, personal statement, and references. If English is not your first language, you’ll also need to provide evidence of your English language proficiency.
4. Online Application: Once you are ready to apply, visit your postgraduate programme page on ul.ie/gps and use the Apply Now button to access UL’s online application system. You will need to create an account if you are a new user.
5. Complete the Application: Fill in the application form with all the required details. This will include personal information and academic history.
6. Upload Documents: Upload all the necessary documents that you prepared earlier. Make sure they are clear and legible.
7. Submit Application: Review your application thoroughly to ensure all information is correct and then submit your application. The application fee for your postgraduate application is €50. This includes an option to choose a second choice.
8. Track Your Application: After submission, you can track the status of your application through the online application system.
9. Interview: Depending on the programme, you may be invited for an interview. This could be in person or online.
10. Acceptance: If your application is successful, you will receive an offer email from the university. You will need to accept this offer to secure your place.
Applications are reviewed on a rolling basis and places offered to successful candidates. This means that it’s a good idea to apply as early as possible to increase your chances of securing a place.
Please note that these steps are a general guide and the exact process may vary depending on the specific programme and your individual circumstances. Always check the University of Limerick website or contact the postgraduate admissions department for the most accurate and up-to-date information.
Autumn
Fees
1. Research your programme: Each postgraduate programme at University of Limerick is unique. Explore your course content, duration, fees, and entry requirements on ul.ie.
2. Check Eligibility: Ensure that you meet the eligibility criteria for the course you are interested in. This usually includes your undergraduate degree award, subject specialities, English language proficiency (for non-native speakers), and any specific requirements for the course.
3. Prepare Documents: Gather all the necessary documents. This typically includes your academic transcripts, CV, personal statement, and references. If English is not your first language, you’ll also need to provide evidence of your English language proficiency.
4. Online Application: Once you are ready to apply, visit your postgraduate programme page on ul.ie/gps and use the Apply Now button to access UL’s online application system. You will need to create an account if you are a new user.
5. Complete the Application: Fill in the application form with all the required details. This will include personal information and academic history.
6. Upload Documents: Upload all the necessary documents that you prepared earlier. Make sure they are clear and legible.
7. Submit Application: Review your application thoroughly to ensure all information is correct and then submit your application. The application fee for your postgraduate application is €50. This includes an option to choose a second choice.
8. Track Your Application: After submission, you can track the status of your application through the online application system.
9. Interview: Depending on the programme, you may be invited for an interview. This could be in person or online.
10. Acceptance: If your application is successful, you will receive an offer email from the university. You will need to accept this offer to secure your place.
Applications are reviewed on a rolling basis and places offered to successful candidates. This means that it’s a good idea to apply as early as possible to increase your chances of securing a place.
Please note that these steps are a general guide and the exact process may vary depending on the specific programme and your individual circumstances. Always check the University of Limerick website or contact the postgraduate admissions department for the most accurate and up-to-date information.
The Student
Career Interests
This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Creative
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
Career Progression
The programme is designed to prepare graduates for careers in Marketing Management, Public Sector Marketing and Creative Marketing.