Course Summary
This Masters Degree is aimed at learners interested in acquiring a highly practical Level 9 qualification in the area of Strategic Business Management and Marketing.
College Link
Career Sectors
This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.
Entry Requirements
A minimum 2.2 honours bachelor degree (Level 8) in a cognate discipline
or
A minimum 2.2 honours bachelor degree (Level 8) in a non-cognate discipline with considerable experience and/or ability, evidenced by an RPL portfolio of prior experience and learning
or
Equivalent Qualifications. Applicants with equivalent qualifications on the European and International frameworks will also be considered.
An interview may form part of the selection process.
Application Details
Application deadline: August 31st. Late applications will be considered where places are available.
Start date: Sept 2024
The programme commences in September each year subject to sufficient demand. Places will be offered throughout the academic year on receipt of an application form, so please apply as early as possible. Final closing date for applications, should places still be available, is mid-September in the year the candidate wishes to commence the programme.
Location: Moylish Campus, Limerick
Fees
More Information
The programme commences in September each year subject to sufficient demand. Places will be offered throughout the academic year on receipt of an application form, so please apply as early as possible. Final closing date for applications, should places still be available, is mid-September in the year the candidate wishes to commence the programme.
The Student
Career Interests
This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Social
The Social person's interests focus on interacting with the people in their environment. In all cases, the Social person enjoys the personal contact with other people in preference to the impersonal dealings with things, data and ideas found in other groups.
Many will seek out positions where there is direct contact with the public in some advisory role, whether a receptionist or a counsellor. Social people are motivated by an interest in different types of people and like diversity in their work environments. Many are drawn towards careers in the caring professions and social welfare area, whilst others prefer teaching and other 'informing' roles.
Career Progression
Marketing Manager
Marketing Account Executive
Account Manager
Researcher
HR Advisor
Digital Media Marketing Manager
Further Study
Upon successful completion of this programme, graduates have the opportunity to complete Level 9/10 programmes here at TUS or elsewhere.