Course Summary
This M.A. in Work-Related Behaviour with Customer Relationship Management is designed to equip learners with the fundamentals of organisational, personnel and human resource psychology. There is a particular emphasis on building and maintaining strong customer relationships to develop a customer centred approach to driving organisational success. CRM is seen as a key metric in informing and evaluating business development and strategies.
College Link
Career Sectors
This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.
Entry Requirements
• The M.A. in Work-Related Behaviour with Customer Relationship Management is designed for graduates of a relevant Level 8 programme at a minimum of a 2.2 standard) who wish to engage in further study in this field.
• Applicants who wish to study for the M.A. in Work-Related Behaviour with Customer Relationship Management may include Psychology graduates or may equally include graduates of other relevant disciplines such as business or humanities, health, or social science graduates.
• Those who have completed other relevant education programmes or have relevant professional experience etc., where Recognised Prior Learning (RPL) and Acquired Prior Learning (APL) can be applied, may apply for admission to the programme by submission of programme content, qualification and assignments equivalent to an appropriate Second Class Honours (2:2)award at Level 8.
• The minimum English language proficiency requirement for this programme is B2+ in the Common European Framework of Reference for Languages which is equivalent to an IELTS score of 6.5.
• All applicants will be required to have a minimum of ordinary-level maths at Leaving Certificate standard or be able to demonstrate equivalent competency in maths at this level.
• International students will be free to apply, such applicants will have to provide evidence that they can satisfy the eligibility requirements for graduate membership of the Psychological Society of Ireland or the British Psychological Society as well as demonstrate they meet the visa requirements for study in Ireland.
• All applicants are required to be over 23 years of age.
• All applicants will be required to attend for interview to ascertain their suitability for the Programme.
Application Details
Start Date: September 2024
Fees
Non-EU/EAA Students: €14,000
The Student
Career Interests
This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Social
The Social person's interests focus on interacting with the people in their environment. In all cases, the Social person enjoys the personal contact with other people in preference to the impersonal dealings with things, data and ideas found in other groups.
Many will seek out positions where there is direct contact with the public in some advisory role, whether a receptionist or a counsellor. Social people are motivated by an interest in different types of people and like diversity in their work environments. Many are drawn towards careers in the caring professions and social welfare area, whilst others prefer teaching and other 'informing' roles.
Career Progression
On successful completion of the programme , learners will be qualified to access Level 10 Programmes on the National Framework of Qualifications (NFQ).
Duration
Available at our Dublin and Limerick Campuses