Course Summary
This intensive programme is designed to equip students with all the relevant skills required for a successful career in Marketing. With a blend of traditional and contemporary thinking, we ensure that our students understand the fundamental building blocks of ‘how to market’ in the 21st century and the modern technologies that connect businesses to their consumers today.
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Career Sectors
This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.
Entry Requirements
Application Details
Fees
The Student
Career Interests
This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Creative
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
Career Progression
Our dedicated Careers & Community team is dedicated to supporting our students and alumni in exploring career options, preparing effectively for their next career move, and making informed career decisions that will develop and shape their futures through workshops and tailored individual career sessions.
Specialised in career development, the team can help you to identify suitable career paths and provide tailored advice on how best to achieve your career goals through workshops, one-to-one coaching, and psychometric assessments. They deliver a wide range of career sessions with defined learning outcomes and arrange company and recruitment consultancy presentations, job fairs, and networking events.
This programme delivers a balanced curriculum of traditional marketing strategy, branding, consumer psychology, digital marketing and the communication skills required for graduates to excel in their employment of choice. It allows graduates to seek roles in industry, agency, communications or digital firms. Current graduates have careers across many industries including technology, retail, consulting and hospitality. Recent employers include Oracle, Amazon, Facebook and Accenture.