Course Summary
Overview The lines are blurring between Marketing and IT. The European Commission has estimated that there are 900,000 unfilled digital jobs across Europe. Digital marketing is one of the few sectors where demand for graduates is exceeding supply.
College Link
Career Sectors
This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.
Entry Requirements
Application Details
Start Date: September 2023
Fees
The Student
Career Interests
This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Creative
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
Career Progression
This programme will give graduates the basis and maturity to proceed to taught part-time programmes at Level 9 depending on their general business experience.
Potential employment opportunities:
Digital Marketing Executive
Online Marketing Executive
Social Content Manager
Search Marketing Consultant
Digital Analytics Manager
Digital Project Manager
Front End Development Lead
Digital Media Senior
Digital Marketing Account Executive
PPC Account Executive.