Advertising is an integral component of marketing. Marketing aims to build a brand, whilst the objective of advertising is to drive sales, thus increasing awareness and loyalty to the brand. Traditionally advertising methods were radio, TV, billboards, newsprint, direct mail and retail store fronts.  We are all now exposed to an ever increasing amount of advertising through our computers, mobiles, smart devices, gaming platforms, connected TVs, retailer sites and apps. 

Effective advertising grabs your attention and informs, persuades and entices you to make a purchase. Creativity in advertising is hugely important. Originality, visual and verbal elements, storytelling, and memorable music can underpin the success of an advertising campaign. Adverts which include characters displaying human emotions, which we can relate to, build trust and emotional connections to the brand. Research has shown that our long term memories of a particular advert, and how it made us feel, can influence our purchasing decisions in the future.

Behind every successful marketing campaign is a multidisciplinary team of creative advertising professionals including copywriters, art directors, graphic designers and creative directors. Their role is to develop and produce an advertising campaign across all communication channels that is aesthetically appealing, engages the target audience and makes an impact. If you are a strong communicator, enjoy generating original ideas and working collaboratively with other creative professionals, a career in advertising offers many different career paths.

Read about different types of advertising, how Irish creatives brought exceptional advertising campaigns to life and some of the most iconic advertising campaigns.